Show Hide image

Telegraph sells front page wrap to HSBC

Front and back pages to feature HSBC ad in unusual move.

The translucent ad only partially obscures the main editorial content and flags up a promotion which the Telegraph is running with HSBC which is flagged up in an editorial slot on the front page of the business section and in a story on pages four and five.

The Telegraph has teamed up with HSBC to promote Business Thinking, a scheme by which HSBC offers UK companies £90m in loans to help them expand overseas.

The news story about the promotion reveals that only businesses with sales of at least £2m will benefit from the scheme which will see HSBC fly 54 regional finalists to networking events around the world. Loans will be offered under the bank's normal terms, The Telegraph reports, but 18 winning applicants will have arrangement fees waived and benefit from grants equivalent to two per cent of the loan which they can use for investment. The national winner will receive a loan of up to £10m and a grant of up to £200,000.