Dramatic fall for US newspaper advertising revenue

Drop of 27 per cent in 2009 blamed on rise of online ads.

The Newspaper Association of America (NAA) reported that the papers sold $27.6bn (£18.5bn) worth of ads in 2009 compared to $37.8bn (£25.4bn) in 2008, understood to be the lowest level since 1986.

The rise of online classified advertising, such as through popular website Craigslist, was been cited as a major factor in the drop. Revenues from classifieds, which once accounted for nearly 40% of total ad revenues but now comprise only 22%, fell by 38 per cent in 2009 over the previous year to $6.2bn.