Trinity Mirror's Fulham and Hammersmith Chronicle has launched a two-week outdoor advertising initiative with the slogan of "Proper Papers Not Propaganda," opposing the Hammersmith and Fulham Council's free paper, h&f news.
It claims the "propaganda" taken up by the council's magazine is a "threat to democracy" and says its campaign will run as eight 48 sheet posters in the borough, with the aim of increasing awareness about the Chronicle's "impartial behaviour" and the cost of its operation. It added that it would like to continue the campaign until the h&f news in its current format is stopped.
The Hammersmith and Fulham Council has defended its paper, saying it was launched as a free paper to "fill a void," and that for over ten years Trinity Mirror produced papers that very few residents wanted to read. A spokesperson from the Council said that "h&f news is a very popular newspaper with residents and advertisers because it supports their community."