Regional ABCs: Weekly sales continue to slide

The downturn in local newspaper readership shows no sign of slowing in the weekly market where just

The average circulation fall across the sector was 5.8 per cent compared to the same period in 2008.

Ten titles, including the Waltham Forest Guardian and Reading Chronicle saw their average weekly circulation fall by more than 20 per cent. The worst hit paper by circulation was Bracknell News, which saw its sales fall to 3,441, a 27.3 percent drop year on year.

The picture is at least stable for the UK's biggest Sunday titles: market leader Sunday Life, published by the Belfast Telegraph, was down 5.5 percent at 60,057 copies per week while the Newcastle-based Sunday Sun retained its second place with 58,882 weekly sales, a 4.8 percent drop year on year.

Top 20 paid-for weekly titles July-December 2009, in order of circulation (percentages are year on year changes):

(1) Sunday Life 60,057 -5.5 per cent

(2) Newcastle-Upon-Tyne Sunday Sun 58,882 -4.8 per cent

(3) Sunday Mercury 49,535 -8.9 per cent

(4) Kent Messenger (Series) 42,873 -8.3 per cent

(5) Mansfield Chad 39,628 -6.5 per cent

(6) Barnsley Chronicle 39,395 -5.3 per cent

(7) Isle of Wight County Press 36,663 -2.1 per cent

(8) Hereford Times 35,531 -4.6 per cent

(9) Derbyshire Times 35,476 -6.1 per cent

(10) West Briton (Series) 35,137 -6.9 per cent

(11) Chichester Observer 32,512 -3.5 per cent

(12) Wales on Sunday 32,268 -10.3 per cent

(13) Western Gazette (Series) 30,789 -7.1 per cent

(14) Rotherham & South Yorkshire Advertiser 30,537 -5.9 per cent

(15) Warrington Guardian 30,513 -8.5 per cent

(16) Cumberland News 30,075 -5.7 per cent

(17) Essex Chronicle 29,457 -7.8 per cent

(18) Wakefield Express 29,413 -4.2 per cent

(19) Cornish Guardian (Series) 29,347 -6.9 per cent

(20) Doncaster Free Press 29,176 -4.0 per cent

Patrick Smith writes for Press Gazette