Relentless focus on cost helps NYT

A relentless focus on controlling costs has contributed to a major turnaround of New York Times in t

Robinson said there are signs of improvement for print ad revenue, but ad environment still remains difficult, particularly for classifieds.

Digital ad revenues are expected to remain in line with the Q4 levels. To diversify the company's revenue stream, NYT is focusing on growing its circulation revenue, even as the classified ads continue to plummet.

Robinson said NYT's metered approach will provide flexibility between free and paid content, and keep it connected to the search-driven web. The meters will be operational in 2011.

NYT's local print editions and online sections will continue to be launched throughout the year, she added.

Apart from the San Francisco local section, NYT's local dedicated coverage includes Chicago and an online hyperlocal effort called 'The Local'.