Paywalls spreading to many European newspapers

The paid-content club has found new takers among European newspapers.

Axel Springer is putting up online paywalls for two of its German newspapers, the Berliner Morgenpost and the Hamburger Abendblatt.

French paper Le Figaro is preparing a paywall this month, while the planned paywall for Times Online is expected this spring.

Morgenpost.de charges €4.95 (£4.32) a month for all content access, while a premium subscription for abendblatt.de costs €7.95 (£6.93) a month.
Abendblatt.de has a mixture of free and premium content. It charges extra for content specific to the Hamburg region, while offers national news for free.

The paid-content model has already brought some success to Axel Springer. It launched paid-for iPhone apps for two of its other German newspapers, the tabloid Bild and Die Welt in December 2009. Clickandbuy provides a charging mechanism for these apps as well as the new online paywalls.

Christoph Keese, Springer's head of public affairs, said that Springer is eager to work with Google and other search engines to develop a direct payment system, and to charge people for individual articles.