Ad revenue picks up for Daily Mail

The Daily Mail and General Trust (DMGT) has hinted at a recovery in its revenue from UK newspapers a

However, the media group remained apprehensive about its annual outlook considering that the overall revenues have declined for the final quarter of 2009.

Its flagship business, Associated Newspapers, was struck by falling circulation and advertising revenue in the final three months of last year. Off late, though, the situation may have improved a bit.

The chief executive of DMGT, Martin Morgan, said that trading was ahead of expectations in the three months to the end of December. DMGT's overall revenue for the first quarter of its financial year fell 8 per cent to £482 million excluding the impact of disposals.

Associated Newspaper's revenues for the first quarter were down 6 per cent on an underlying basis, while national advertising experienced an 11 per cent underlying decline.

Advertising was down 13 per cent in DMGT's regional titles, which was an improvement from the 18 per cent decline in the previous quarter.