Alun Michael is Welsh. Have you got that? He is Welsh to the ends of his fingertips. As Welsh as Donald Dewar is Scottish. In his battle to succeed Ron Davies as Labour's candidate for First Minister in the Welsh Assembly, Michael is being forced to adopt an almost Monty Python-like posture and greet every passer-by with an opening gambit along the lines of, "Hello, did you know I am Welsh?". He is more subtle than that, but not much more. He cannot afford to be. The election contest between himself and Rhodri Morgan is in danger of being perceived as "Westminster Man" versus the "Voice of Wales". There are no prizes for guessing who will win if Michael fails to break the stereotypical images over the next few weeks.
He is trying desperately hard to do so already. When I bumped into him at Westminster the other day he mentioned almost immediately how hard he had campaigned for Welsh devolution in the 1970s. This was the most casual of conversations and I do not have a vote in next February's contest.
I was intrigued enough after that brief exchange to book a longer slot in Michael's hectic agenda, where he is adapting to a new job and fighting for his political life simultaneously. I had become suspicious, too. After all, there is no trace of a Welsh accent in Michael's voice. His campaign manager, the Welsh minister Peter Hain, retains his distinctive South African accent, evoking images of a land as far away from the valleys of Wales as it is possible to get. Surely a candidate so keen to prove his Welshness to a Westminster journalist must have something to hide?
Before the interview a brief perusal of Who's Who suggested the opposite. Michael lives in Wales, he was an active councillor for many years in Cardiff and he had a job as a community worker in the city. Some of Morgan's allies accuse him of losing interest in Welsh politics when he became an MP in the early 1980s, but even that proposition is hard to sustain. He was a spokesman for Welsh affairs under Neil Kinnock in the run-up to the 1992 election.
So why the opposition to him? Possibly Michael is just too much of a Blairite for some party members. Certainly he portrays the Assembly in the language of the Third Way, without using those two words.
"There are some in Wales who see the Assembly as a step towards separatism and some in Whitehall who say they won't have to think about Welsh issues again. Both are wrong. I am looking at ways of creating a new dynamic between the Assembly and other departments and ministers in Whitehall, and a similar new dynamic downwards between the Assembly and local government, business and trade unions."
Michael is obsessed by "partnership", as are many politicians nowadays, but he at least can quote practical examples of what it might mean. Cleverly, but perhaps rather desperately, he relates his 18 months as a minister under Jack Straw to his current campaign. "The work I did at the Home Office was so important in preparing me for the Welsh Assembly. If you look at the Crime and Disorder Act, the emphasis is on partnership between local authorities and the police. It is to do with holistic thinking about what happens at a local level. This is how we will develop our thinking in Wales. It is about seeing the Assembly as part of the democratic process within Wales and the greater engagement of Wales in issues affecting the UK." Never before has the Home Office been seen as having such a profound Welsh dimension.
Yet none of this explains properly why Michael's candidacy is being viewed with suspicion by so many party members in Wales. When Tony Blair spoke at a meeting in Cardiff two weeks ago, several questions were raised about "control freakery" from the centre. I asked Michael specifically about worries over the election timetable and rules which, the doubters fear, are being devised to ensure his victory. His response answers a slightly different question to the one asked. Once again he wants to prove his passion to the Welsh cause.
"I don't understand it. I've lived all my life in Wales. I campaigned for an assembly in the 1960s and 1970s, and would have stood for an assembly had we won the referendum in 1979. I only went to the Westminster parliament in the early years of the Thatcher regime because I was so angry about how my powers as a local councillor were being destroyed by her government. I campaigned vigorously for the assembly in more recent years and in the run-up to the referendum last year."
He makes one qualification. "My role in the referendum campaign was limited in its visibility because I was a Home Office minister. I gave my time in Wales when it was asked for as well as preparing the Crime and Disorder Act. Any suggestion that I've been less than enthusiastic is an invention. I can see why it's being put around, but it's not true."
That is the first hint of the early tensions in the contest. The implication is that his opponent's allies are pushing falsehoods. Michael is ready to counter them. When I ask whether he is claiming to have been more involved in Welsh politics than Rhodri Morgan, his answer is unequivocal.
"Very much so, yes. Not only was I heavily involved in the referendum campaign of the 1970s, I was equally involved in getting devolution back on the agenda in recent years when I was an opposition spokesman for Wales. Then at the Home Office I worked closely with Welsh local government leaders and chief constables. Wales is a disparate nation with massive variations in socio-economic conditions, from extensive rural areas to inner-city poverty. To work in isolation in Wales would be a disaster, which is why I've already met local government colleagues, people from the voluntary sector. I'm trying to create a sense of dynamism."
Would Morgan take a more isolationist approach? Is that the main political difference between the two of them?
"I think it is. For example, Rhodri has proposed a separate Welsh Labour Party and I don't agree with him. I want a strong Welsh voice within the UK Labour Party. Clearly there have been differences between the grassroots in Wales and the centre. Quite often our grassroots have been ignored. But creating an autonomous Welsh Labour Party is not the solution. I will make sure that the voice of the grassroots is heard at the centre of the Labour Party."
Michael's other claim for the job is that he will be a better administrator. "I've got experience and a proven track record in managing change. I think I have shown as a councillor in Cardiff and as a Home Office minister that I can get more out of a combination of people than the sum of their separate parts."
By any objective light Michael's candidacy is a strong one. Yet he himself admits the election looks like being "very tight". There is no attempt to inject momentum by pretending he is sailing to a triumphant win. Perhaps this is pre-election spin, but I spoke to several Blairites who are involved in his campaign in Wales and to another Blairite who looks on anxiously but impotently from London. All predicted he would lose. And Michael is wary of making too much of Blair's implied endorsement during the prime ministerial visit two weeks ago. "The endorsement and support of the Prime Minister was very welcome, but he has made it clear that it is a matter for the people of Wales to decide."
Michael could become an early victim of the unexpected paradox arising from devolution. You might have expected people to be grateful that Westminster is giving its powers away. But devolution has had the reverse effect. It has heightened mutual suspicions. In Scotland the SNP has been the main beneficiary and Labour is suffering even though it has delivered the much sought-after parliament. In Wales, Rhodri Morgan may be spurred to victory on the back of fears about "control freakery", although the government has handed over many levers of control to the Assembly.
It is a perverse context in which to place a debate about the merits of devolving power, but Michael keeps on having to stress how "Welsh" he is because of suspicions about "that lot in Westminster". If Michael were to lose it would be a big personal setback and an embarrassment for the government. It is a grim prospect: after being promoted to the cabinet in October, the realisation of most politicians' dreams, he faces political oblivion in February. What is more galling is that he would probably have got to the cabinet sooner or later anyway; but the Welsh portfolio obliges him to stand in the contest for the Assembly leader.
However, he can comfort himself that Blair has admired him ever since they worked together in the shadow home affairs team in the early 1990s. "Whatever happens I will remain in the cabinet as Secretary of State for Wales during the transitional period. But obviously the Assembly is assuming many of the powers which belonged to the minister, so it would be only for a limited time."
I suspect Blair would compensate Michael with another decent job if he were to lose the election. Both would prefer that the occasion doesn't arise. The temperature of the contest in Wales is rising. The result of the ballot will be an important political moment.