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New recruitment drive to fast-track 300 young people into work

Applications open for the Institute of Practitioners in Advertising’s Creative Pioneers Challenge.

As part of the new Creative Pioneers Challenge, spearheaded by the Institute of Practitioners in Advertising (IPA) and supported by the government, 300 young people aged 16 and above will be hired by companies in the digital media and creative industries in the UK.

The application deadline is 27 April 2012. Those who land a place on the scheme begin work in September in a variety of roles as apprentices or paid interns, said IPA.

Ed Vaizey, Minister for Culture, Communications and Creative Industries, said: “This brilliant scheme will create hundreds of exciting and rewarding new jobs for young school leavers in the creative sector. The creative industries represent a massive opportunity for growth and the IPA and the companies involved in this challenge are to be commended for nurturing and developing the next generation of film directors, web and video game designers, advertising chiefs and marketing experts.”

Among the 100 creative and digital media companies hiring through this scheme are Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, Activision and Double Negative.

Nicola Mendelsohn, president of IPA and executive chairman and partner of Karmarama, said: “When almost a million 16-to-24-year-olds are out of work, the need for this sort of initiative couldn’t be more apparent.”

Mendelsohn added: “Furthermore, we hope this nationwide hunt for digital and creative talent will help push apprenticeships into the mainstream and make our industry more accessible.”

Linda Grant, managing director of Metro, said: “We want to help young creative and talented individuals to develop their skills and realise their potential. We know how tough it is to get a foot in the door of the creative industries. Creative Pioneers is a terrific opportunity for young people to take that first step on the ladder and kick-start their career.”