50 People Who Matter 2010 | 44. Lady Gaga
Paparazzi darling.
By Sophie Elmhirst Published 27 September 2010
When does a star become an icon? The moment she passes the six million mark on Twitter? The day she is nominated for six Grammy Awards? Or the month (August 2010) in which it is calculated she has sold more than 15 million albums and 51 million singles worldwide? Lady Gaga (left) has done all these things.
But that's not it. In her own words: "God put me on earth for three reasons: to make loud music, gay videos and cause a damn ruckus." Ah, the ruckus. It has become the Gaga art form, most recently seen in the shape of a dress made of raw meat that she wore to the MTV Video Music Awards, provoking outrage and uproar in equal measure ("What does Lady Gaga's meat dress mean?" asked the BBC).
Gaga is used to such reactions: the world attends her every theatrical move, from the live routine that left her blood-soaked and ailing onstage to the red leather Elizabeth I dress that she wore to meet the Queen at the Royal Variety Show last year. And yet, while some say she redefines empty exhibitionism, her army of obsessed fans - whom she calls her "Little Monsters" - surge to her defence.
This is Gaga's trick. While she is mainstream enough to sell huge quantities of records and duet with Beyoncé (on the nine-minute song "Telephone", whose video features prison bondage and lesbian kisses), she has established herself as an ambassador for the marginalised, the lonely, the misunderstood. It's a lucrative market.
There's a limitless supply of alienated teenagers willing to sign up to a life of Gaga worship, especially since she tattooed her love for them on her arm (near another of her tattoos, from Rilke: "In the deepest hour of the night, confess to yourself that you would die if you were forbidden to write. And look deep into your heart where it spreads its roots, the answer, and ask yourself: must I write?") But she was not always Gaga.
Born in New York City in 1986, Stefani Germanotta went to a private Catholic school on the Upper East Side, although she says her parents were from "lower-class families". She was always, she says, an outsider, but a dorm-mate at New York University remembers her as "a very suburban, preppy, friendly, social party girl".
The name "Lady Gaga" was born of a misspelt text by her then collaborator and producer, Rob Fusari (who tried to sue Gaga, saying she failed to pay him royalties for songs that he had co-written) - yet a New York Post profile claimed it was concocted by music industry executives.
This, too, is Gaga: a myth. The comparison is often made with Madonna - Gaga has inherited her mantle of Catholic-girl-turned-provocatrice. The feminist author Camille Paglia calls it "theft", an image of an icon repurposed for modern times, but Gaga has morphed the brand with her own uncompromising, outlandish, androgynous style.
And for her millions of Little Monsters, she is not just an artist, a singer, or a wearer of impossible clothes, but their champion and heroine: the ultimate "self-professed freak".
Previous: 43. Amartya Sen
Next: 45. Malalai Joya
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35 comments
To label Lady Gaga as a pop star or even a pop idol would be understandable, but it would be understandably inaccurate. Lady Gaga is more than some red-carpet-walking paparazzi victim, and she's more than a major record label attention whore. She's a cult leader, and her fans are more than pop culture trend followers, they're worshippers. She's earned her spot on The New Statesman's “Fifty People Who Matter, 2010,” but not for the reasons illuminated by this article. While it was her performance art and outlandish outfits that made her famous, the legacy she leaves behind will have nothing to do with her “self-professed freak” persona. Rather, Lady Gaga is one of the top fifty most significant figures in American society today because she's bringing back to life the activist spirit that died with the classic rockers of the sixties.
In today's world of celebrity philanthropy, posing with pandas in the name of environmentalism or signing autobiographies to raise awareness is considered a legitimate way for the rich and famous to “help out.” Sometimes, these passive-aggressive attacks on oppression help to create change. Sometimes they don't. Regardless of either outcome, at the end of the day, these celebrities ride their limos and Escalades back to one of their five homes, sip a glass of wine and feel good about at least attempting to tame the institutional beasts of our society. Gaga is an entirely different animal, and she's going straight for the jugular. At this years VMA's, while guests of honor flashed their pearly whites for the cameras, Gaga turned the attention toward something more significant than the evening itself. She walked the red carpet flanked on either side by individuals – two men and two women – in military uniform who had either resigned or been discharged from the military as a result of the Don't Ask, Don't Tell policy. During the award ceremony that followed her bold entrance, the Lady flaunted a dress made entirely out of flank steak – a political statement, she said, that expressed her sentiment that the government is treating it's LGBTQ members of the military like meat, not people. On September first, Momma Monster published a black and white public service announcement where she pleaded for Senators and Representatives to repeal the Don't Ask Don't Tell policy, and asked her audience to call their representatives in Congress with the same request.
By ensuing such a bold attack on the oppression endured by LGBTQ Americans today, Lady Gaga leads by example in showing her fellow “beautiful and dirty rich” (to quote her own lyrics) celebrities that the privilege they experience comes with a responsibility, and that they must use the spotlights upon them to inspire and provoke change. Her attitude is reminiscent of musicians of the sixties like Bob Dylan, Credence Clearwater Revival and John Lennon who used their power and influence in popular culture to protest the war in Vietnam, racism, sexism and environmental destruction. These artists inspired people to take their issues to the streets and ordered their governments to obey their demands. Gaga is doing the same thing, and hopefully will inspire other celebrities and individuals who occupy the public's attention to do the same.
"It's a lucrative market."
Hahaha. That was BEAUTIFUL.
she matters because she's popular. a few years ago that was britney being worshiped.
http://www.song-list.net/ladygaga/songs
Lady Gaga Matters? My arse.
Wow. Three fairly intelligent remarks and all the rest were teenagers (or adults with teen minds) writing nonsense about how great It is. It is influential and It probably deserves to be on this list. But It isn't all that.
I wish It would tell all of Its cult-followers to go to Jonestown and drink the Flavor-Aid with It. (To all of you ignorant "monsters" who are too busy worshipping It, take a break and look up "Jonestown Kool-Aid" on a search engine.