30 years on, is it time to say goodbye to the 'Now That's What I Call Music!' compilations?

How do the long-running CD compilations fit into a music industry dominated by streaming music, downloads and digital platforms?

I have never been an avid listener of top 40 chart music, especially in 1983 when I was a young idealistic and politically motivated anarcho-punk. I had a British government to overthrow and the likes of Phil Collins, Paul Young, Madonna, Culture Club, and Michael Jackson were never going to be the ideal soundtrack to my revolution or inspire me politically to stand up and fight back against the system. So really, chart music in the 1980s pretty much slipped past me almost unnoticed apart from two particular events in 1983 that, it could be argued, changed the face of popular music for better and/or for worse.

The first was in March of 1983 and was the digital music ‘revolution’ of the early eighties; the Compact Disc, or better referred to as the CD, went on sale for the first time  in the UK. This was heralded as the ultimate in high fidelity digital reproduction and listening and, unlike the vinyl record, was scratch proof, tea, coffee and child proof and almost ‘indestructible’ – none of which, for those who foolishly believed the marketing spiel, turned out to be true.

The second event was in the December of that same year. With the retail run up to Christmas approaching and an opportunity to set cash registers ringing into meltdown, Richard Branson, owner and CEO of Virgin Records, entrepreneur and never one to miss an opportunity to make money, took it upon himself, along with backing from EMI, to ‘grace’ us with the first ever ‘Now That’s What I Call Music!’ compilation album. The idea of a chart music compilation album was not new, even by 1983 standards. Pickwick Records had successfully created and sold a series of records in the 1970s entitled ‘Top of the Pops’ which contained anonymous cover versions of recent and current chart hit singles of the time. Although they did not contain the original artists the recordings were intended to replicate the sound of the original hits as closely as possible. Other companies such as K-Tel, Music For Pleasure and Stereo Gold Award soon followed suit with their own versions of the pop chart compilation album format.

So when Branson and EMI executives released the first Now album, which did contain the original artists and recordings, many of who (unsurprisingly) were signed to Virgin Records and EMI, it was an immediate success amongst a particular section of the record buying public. Fast forward to May 2013 and the Now ‘brand’ released its 30th Anniversary compilation that featured some of the biggest hits that have featured over the previous 84 (yes! 84!) volumes of their compilation album format. Now 84 has become this year’s fastest selling album and the Now series has sold over 85 million copies in the UK alone. I say Now ‘brand’ because what began as a western popular music compilation album has become the biggest and best-selling popular music compilation series of all time. Even across the globe with regional variations on the theme of collecting all the big tunes in those particular regions. It has also branched out into merchandise, board games, synchronisation deals with Disney, Nintendo (Wii) and covering every possible permutation of music including Now Disco, Now Reggae, Now Classical, Now Xmas, Now Chill……  and my personal favourite Now Please Stop Releasing These Compilations! (not an actual Now release). The list is endless.

The brand has also taken the digital landscape head on and embraced the new realms of digital music platforms with a Now Spotify Channel, Now You Tube Channel and a Now iPhone app. In a new era where people have switched from CD to MP3 and digital downloads, where purchasing single tunes from albums is commonplace and economically sensible, you would think that there is no place for a compilation CD anymore? But no!  Just when you thought that this wounded animal was in its death throes it just plain refuses to die! It turns out that sales of compilation albums are on the increase as they’re cheaper than buying tracks individually. According to Jeff Moskow, Head of A&R for Now, only 15 per cent of Now’ssales are digital which means 85 per cent still come from traditional CD sales. Soundscan, which is one of the most widely used music sales tracking systems, show that digital sales in 2011 were larger than physical sales for the first time, however CDs still sell well in large chain stores and supermarkets – perhaps where Now’s target audiences regularly congregate. In its early days Now’s target audience was predominantly female until hip-hop started entering the compilations mix and now the gender split is pretty equal. What the Now brand has done is recognise the popularity of particular genres or trends in popular music (culture) amongst audiences and featured those songs and artists on their compilations. As Moskow says “electronic dance music is one of the biggest genres, and it’s growing, so that sound is reflected in our brand and songs.” “We’re not critiquing music, just curating it,” says Moskow, who has personally selected the songs on every album since Now 3. “We really don’t care what it sounds like.”

I am no longer that eighteen year old idealistic and politically motivated ‘anarcho-punk’, however I am still a fan of punk music, and always will be, and I still like to stick two fingers up to the ‘man’ and the ‘system’ in some sort of faux defiance whenever and wherever possible. Fortunately for me my favourite music form has not been tarnished with the Now brush-there is no ‘Now! That’s What I Call Anarcho-Punk …’ and let’s hope there never will be. As I said at the beginning of this blog post, two particular events happened in 1983 that, it could be argued, changed the face of popular music for better and/or for worse. You can decide for yourselves which one was for better or worse….. I know which one my money is on.

Matt Grimes is the Degree Leader for Music Industries at Birmingham City University.

Rethink Media Conference returns to Birmingham on 25 March 2014 and will provide inspiring insights, informed debate and potential solutions to the many challenges facing the fast evolving digital media sector.

Rethink Media is organised by Birmingham City University – a national leader in media education – and aims to support emerging media by showcasing new business models and the tools to improve content creation, maximise distribution and support audience engagement.

What will happen to the humble compilation CD? Image: Getty
Getty
Show Hide image

The World Cup you’ve never heard of, where the teams have no state

At the Conifa world cup – this year hosted by the Autonomous Republic of Abkhazia – ethnic groups, diaspora communities and disputed territories will battle for footballing glory.

Football's European Championship and the Olympics are set to dominate the back pages over the next few months. How will Team GB fare in Rio? Will the zika virus stop the tournament even going ahead? Will the WAGS prove to be a distraction for the Three Lions? And can Roy Hodgson guide England to a long-awaited trophy?

But before the sprinters are in their blocks or a ball has been kicked, there's a world cup taking place.

Only this world cup is, well, a bit different. There's no Brazil, no damaged metatarsals to speak of, and no Germany to break hearts in a penalty shootout.  There’s been no sign of football’s rotten underbelly rearing its head at this world cup either. No murmurs of the ugly corruption which has plagued Fifa in recent years. Nor any suggestion that handbags have been exchanged for hosting rights.

This biennial, unsung world cup is not being overseen by Fifa however, but rather by Conifa (Confederation of Independent Football Associations), the governing body for those nations discredited by Fifa. Among its member nations are ethnic groups, diaspora communities or disputed territories with varying degrees of autonomy. Due to their contested status, many of the nations are unable to gain recognition from Fifa. As a consequence they cannot compete in tournaments sanctioned by the best-known footballing governing body, and that’s where Conifa provides a raison d’être.

“We give a voice to the unheard”, says Conifa’s General Secretary, Sascha Düerkop, whose world cup kicks off in the Autonomous Republic of Abkhazia at the end of this week.

“We are proud to give our members a forum where they can put themselves on the map.

“From that we hope to give back in the long run and invest in the football infrastructure in our member nations to help them grow.”

The two week footballing celebration starts with an opening ceremony before Kurdistan and Székely Land kick off the tournament. It follows on from 2014’s maiden competition which saw The County of Nice avenging a group stage defeat to Ellan Vannin from the Isle of Man, to take the spoils in the final via a penalty shoot-out.  There were some blowout scores of note however, with South Ossetia smashing Darfur 20-0 and Kurdistan beating the Tamils 9-0 at the event which took place in Östersund, Sweden. Neither of the finalists will be returning to the tournament – throwing down the gauntlet to another twelve teams. 

This, the second Conifa world cup, is testament to the ever-expanding global footprint of the tournament. Abkhazia will welcome sides from four continents – including Western Armenia, the Chagos Islands, United Koreans in Japan and Somaliland.

Despite the “minor” status of the countries taking part, a smattering of professional talent lends credibility to the event. Panjab can call on the experience of ex-Accrington Stanley man Rikki Bains at the heart of their defence, and the coaching savoir-faire of former Tranmere star Reuben Hazell from the dugout. Morten Gamst Pedersen, who turned out for Blackburn Rovers over 300 times and was once a Norwegian international, will lead the Sapmi people. The hosts complete the list of teams to aiming to get their hands on silverware along with Padania, Northern Cyprus, and Raetia.

A quick glance down said list, and it’s hard to ignore the fact that most of the nations competing have strong political associations – be that through war, genocide, displacement or discrimination. The Chagos Islands is one such example. An archipelago in the Indian Ocean, Chagos’ indigenous population was uprooted by the British government in the 1960s to make way for one of the United States' most strategically important military bases – Diego Garcia.

Ever since, they've been campaigning for the right to return. Their side, based in Crawley, has crowdfunded the trip to the tournament. Yet most of its members have never stepped foot on the islands they call home, and which they will now represent. Kurdistan’s efforts to establish an independent state have been well-highlighted, even more so given the last few years of conflict in the Middle East. The hosts too, broke away from Georgia in the 1990s and depend on the financial clout of Russia to prop up their government.

Despite that, Düerkop insists that the event is one which focuses on action on the pitch rather than off it. 

“Many of the nations are politically interested, but we are non-political,” he says. 

“Some of our members are less well-known in the modern world. They have been forgotten, excluded from the global community or simply are ‘unpopular’ for their political positions.

“We are humanitarians and the sides play football to show their existence – nothing more, nothing less.”

The unknown and almost novel status of the tournament flatters to deceive as Conifa’s world cup boasts a broadcast deal, two large stadiums and a plush opening ceremony. Its aim in the long run, however, is to develop into a global competition, and one which is content to sit below Fifa.

“We are happy to be the second biggest football organisation,” admits Düerkop.

“In the future we hope to have women’s and youth tournaments as well as futsal and beach soccer.”

“Our aim is to advertise the beauty and uniqueness of each nation.”

“But the most important purpose is to give those nations that are not members of the global football community a home.”

George Weah, the first African winner of Fifa World Player of the Year award remarked how “football gives a suffering people joy”.

And after speaking to Düerkop there’s certainly a feeling that for those on the game’s periphery, Conifa’s world cup has an allure which offers a shared sense of belonging.

It certainly seems light years away from the glitz and glamour of WAGs and corruption scandals. And that's because it is.

But maybe in a small way, this little-known tournament might restore some of beauty lost by the once “beautiful game”.