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Israel’s best hope lies in a single state

In East Jerusalem, vigilantes prowl, hunting for Jewish girls who consort with Arab men. Slavoj Žiže

In Israel, there is a growing number of initiatives - from official bodies and rabbis to private organisations and groups of local residents - to prevent interracial dating and marriage. In East Jerusalem, vigilante-style patrols work to stop Arab men from mixing with local Jewish girls. Two years ago, the city of Petah Tikva created a hotline that parents and friends can use to inform on Jewish women who mix with Arab men; the women are then treated as pathological cases and sent to a psychologist.

In 2008, the southern city of Kiryat Gat launched a programme in its schools to warn Jewish girls about the dangers of dating local Bedouin men. The girls were shown a video called Sleeping With the Enemy, which describes mixed couples as an "unnatural phenomenon". Rabbi Shmuel Eliyahu once told a local newspaper that the "seducing" of Jewish girls is “another form of war" and a religious organisation called Yad L'Achim conducts military-style rescues of women from "hostile" Arab villages, in co-ordination with the police and army. In 2009, a government-backed television advertising campaign, later withdrawn, urged Israeli Jews to report relatives abroad who were in danger of marrying non-Jews.

It is no wonder that, according to a poll from 2007, more than half of all Israeli Jews believe that intermarriage should be equated with "national treason". Adding a note of ridicule late last year, Rabbi Ari Shvat, an expert on Jewish law, allowed for an exception: Jewish women are permitted to sleep with Arabs if it is in order to gather information about anti-Israel activity - but it is more appropriate to use unmarried women for this purpose.

The first thing that strikes one here is the gender asymmetry. The guardians of Jewish purity are bothered that Jewish girls are being seduced by Palestinian men. The head of Kiryat Gat's welfare unit said: "The girls, in their innocence, go with the exploitative Arab." What makes these campaigns so depressing is that they are flourishing at a time of relative calm, at least in the West Bank. Any party interested in peace should welcome the socialising of Palestinian and Jewish youth, as it would ease tensions and contribute to a shared daily life.

Until recently, Israel was often hit by terror attacks and liberal, peace-loving Jews repeated the mantra that, while they recognised the injustice of the occupation of the West Bank, the other side had to stop the bombings before proper negotiations could begin. Now that the attacks have fallen greatly in number, the main form that terror takes is continuous, low-level pressure on the West Bank (water poisonings, crop burnings and arson attacks on mosques). Shall we conclude that, though violence doesn't work, renouncing it works even less well?

If there is a lesson to be learned from the protracted negotiations, it is that the greatest obstacle to peace is what is offered as the realistic solution - the creation of two separate states. Although neither side wants it (Israel would probably prefer the areas of the West Bank that it is ready to cede to become a part of Jordan, while the Palestinians consider the land that has fallen to Israel since 1967 to be theirs), the establishment of two states is somehow accepted as the only feasible solution, a position backed up by the embarrassing leak of Palestinian negotiation documents in January.

What both sides exclude as an impossible dream is the simplest and most obvious solution: a binational secular state, comprising all of Israel plus the occupied territories and Gaza. Many will dismiss this as a utopian dream, disqualified by the history of hatred and violence. But far from being a utopia, the binational state is already a reality: Israel and the West Bank are one state. The entire territory is under the de facto control of one sovereign power - Israel - and divided by internal borders. So let's abolish the apartheid that exists and transform this land into a secular, democratic state.

Losing faith

None of this implies sympathy for terrorist acts. Rather, it provides the only ground from which one can condemn terrorism without hypocrisy. I am more than aware of the immense suffering to which Jews have been exposed for thousands of years. What is saddening is that many Israelis seem to be doing all they can to transform the unique Jewish nation into just another nation.

A century ago, the writer G K Chesterton identified the fundamental paradox facing critics of religion: "Men who begin to fight the Church for the sake of freedom and humanity end by flinging away freedom and humanity if only they may fight the Church . . . The secularists have not wrecked divine things but the secularists have wrecked secular things, if that is any comfort to them." Does the same not hold for the advocates of religion? How many defenders of religion started by attacking contemporary secular culture and ended up forsaking any meaningful religious experience?

Similarly, many liberal warriors are so eager to fight anti-democratic fundamentalism that they will throw away freedom and democracy if only they may fight terror. Some love human dignity so much that they are ready to legalise torture - the ultimate degradation of human dignity - to defend it. As for the Israeli defenders of Jewish purity: they want to protect it so much that they are ready to forsake the very core of Jewish identity.

Slavoj Žižek is a philosopher and critic. His latest book, "Living in the End Times", is published by Verso (£20)

This article first appeared in the 07 March 2011 issue of the New Statesman, The great property swindle

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.