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Our only hope is to talk

Israel must speak to the Palestinians: it is the sole strategy by which Israelis themselves will fin

Like the pairs of foxes in the biblical story of Samson, tied together by the tail with a flaming torch between them, we and the Palestinians are dragging each other into disaster, despite our disparate strength, and even when we try very hard to separate. And as we do, we burn the other who is bound to us, our double, our nemesis, ourselves.

So, in the midst of the wave of nationalist invective now seeping Israel, it would not hurt to keep in mind that this latest military operation in Gaza is, when all is said and done, just one more way-station on a road paved with fire and violence and hatred. On this road you sometimes win and you sometimes lose, but it leads in the end to ruin.

As we Israelis rejoice at how this campaign has rectified Israel's military failures in the Second Lebanon War, we should listen to the voice that says that the Israel Defence Forces' achievements are not indubitable proof that Israel was right to set out on an operation of such huge proportions; it certainly does not justify the way our army pursued its mission. The IDF's achievements confirm only that Israel is much stronger than Hamas, and that under certain circumstances it can be very tough and cruel.

But when the operation ends completely, and when the magnitude of the killing and devastation become apparent to all, perhaps Israeli society will, for a brief moment, put a hold on its sophisticated mechanisms of repression and self-righteousness. And then perhaps a lesson of some sort will get etched into Israeli consciousness. Maybe then we will finally understand something deep and fundamental - that our conduct here in this region has, for a long time, been flawed, immoral and unwise. In particular, it time and again fans the flames that consume us.

The Palestinians cannot be absolved of culpability for their errors and crimes. To do so would be to show contempt and condescension towards them, as if they were not rational adults responsible for each of their mistakes and oversights. True, the inhabitants of the Gaza Strip were in large measure "strangled" by Israel, but they, too, had other options, other ways of voicing and displaying their plight. Firing thousands of rockets at innocent civilians in Israel was not the only choice they had. We must not forget that. We must not be forgiving of the Palestinians, as if it goes without saying that when they are in distress, their almost automatic response must be violence.

But even when the Palestinians act with reckless belligerence - with suicide bombings and Qassam missiles - Israel, which is many times stronger than they are, has tremendous power to control the level of violence in the conflict as a whole. As such, it can also have a profound influence on calming the conflict and extricating both sides from its cycle of violence. This most recent military action indicates that there does not seem to be anyone in the Israeli leadership who grasps that.

After all, the day will come when we will want to try to heal the wounds that we have just now inflicted. How can that day come if we do not understand that our military might cannot be our principal tool for establishing our presence here, opposite and with the Arab nations? How can that day come if we do not grasp the gravity of the responsibility imposed on us by our fateful ties and connections, past and future, with the Palestinian nation in the West Bank, Gaza Strip and in Israel itself?

When the clouds of coloured smoke clear - the smoke of the politicians' declarations of comprehensive, decisive victory, when we realise what this operation has really achieved, and how large the gap is between those declarations and what we really need to know in order to live a normal life in this region; when we acknowledge that an entire nation eagerly hypnotised itself, because it needed so badly to believe that Gaza would cure its Lebanon malady - then we can turn our attention to those who time and again have incited Israeli society's hubris and euphoria of power. To those who have, for so many years, taught us to scorn the belief in peace, and any hope for any change at all in our relations with the Arabs. To those who have persuaded us that the Arabs understand only force, and that we thus can speak to them only in that language. Since we have spoken that way to them so often, and only that way, we have forgotten that there are other languages that can be used to speak with other human beings, even enemies, even enemies as bitter as Hamas - languages that are mother tongues to us, the Israelis, no less than the language of the airplane and the tank.

To talk to the Palestinians. That must be the central conclusion we reach from this last, bloody round of war. To talk even with those who do not recognise our right to exist here. Instead of ignoring Hamas now, it would be best to take advantage of the new situation and enter into a dialogue, in order to enable an accommodation with the Palestinian people as a whole. To talk, in order to understand that reality is not just the hermetically-sealed story that we and the Palestinians have been telling ourselves for generations, the story that we are imprisoned within, no small part of which consists of fantasies, wishes, and nightmares. To talk in order to devise, within this opaque, unhearing reality, an opportunity for speech, for that alternative, so scorned and forlorn today, for which, in the tempest of war, there is almost no place, no hope, no believers.

To talk as a well-considered strategy, to initiate dialogue, to insist on speech, to talk to the wall, to talk even if it seems fruitless. In the long term, this stubbornness may do more, far more, for our future than hundreds of airplanes dropping bombs on a city. To talk out of the understanding, born of the recent horrors we have seen, that the destruction we, each people in its own way, are able to cause each other is a huge and corrupting force. If we surrender to it and its logic, it will, in the end, destroy us all.

To talk, because what has taken place in the Gaza Strip during the past three weeks places before us, in Israel, a mirror that reflects us a face that would horrify us, were we to gaze on it for one moment from the outside, or if we were to see it on another nation. We would understand that our victory is no real victory, and that the war in Gaza has not brought us any healing in that place where we desperately need a cure.

David Grossman is an Israeli author and film-maker

This article first appeared in the 02 February 2009 issue of the New Statesman, Interview: Alistair Darling

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

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These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.