Feminist writers Rhiannon and Holly founded the online magazine in January 2012. Since then, The Vagenda has published bylined, anonymous and editorial articles on topics ranging from cosmetic surgery and pop songs, to the "cupcake conspiracy" and Republicans. See, for example, "My grandma is cooler than Grazia".
Humorous and topical with a searing, critical streak, The Vagenda exposes the mainstream female press for its insidious elements - and its frequent ridiculousness. In April of this year, a Vagenda article on female body hair sparked a national debate that is still doing the rounds on TV, in print and online.
For their first V Spot blog on NewStatesman.com, Rhiannon and Holly question the body image "vagenda" of best-selling women's magazines, Seventeen, Cosmo and Glamour.