Rebranded press trade body claims 2m readership boost

Newsworks releases statistics on advertising value.

Rebranded press trade body claims 2m readership boost
Photograph: Getty Images

The Newspaper Marketing Agency has today relaunched itself as Newsworks in a bid to reflect the increasingly digital nature of national newspapers.

The NMA, or Newsworks as it is now called, is funded by the main national press titles to promote the value of advertising with them.

As part of its relaunch, Newsworks today released a flurry of statistics about the value of advertising with national press brands.

Read more at Press Gazette