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New Bauer mag "Wonderpedia" backed by £1m marketing

The media company is launching a new monthly magazine.

Bauer Media is launching a new monthly magazine called Wonderpedia backed by a £1m marketing campaign.

The new mag – which will carry the strapline “Discover something new” – is aimed at “everyone with a curious nature and a thirst for knowledge” but its core demographic is "ABC1 men aged 25-54 who need to know ‘something about everything and everything about something’”.

Bauer said it will offer a “unique mix of content from the most important moments in history to futuristic technology, from the secrets of the animal kingdom to gripping world events, from the far reaches of outer space to the inner workings of the human mind".

Read more at the Press Gazette