More and more people are accessing news through digital platforms such as the iPad. Photo: Getty Images
Johnston Press told investors this morning that it expects editorial content will be split fifty-fifty between journalists and “community contributors” by 2020.
At present just 10 per cent of Johnston Press editorial content is created by readers and 90 per cent by journalists – but within nine years it expects readers and journalists to produce roughly the same level of content.
In its strategy presentation today the publisher predicted its digital audience will grow from its current level of 10m to 20m by 2020, while its print audience will shrink from 11m to 8m over the same period.