Each BBC crisis sows the seed for the next

After the Newsnight debacle, it is excessive caution – not recklessness – that threatens the BBC.

The BBC headquarters at New Broadcasting House. Photograph: Getty Images.
The BBC headquarters at New Broadcasting House. Photograph: Getty Images.

On the evening of Monday 12 November, on my way to an awards ceremony, I was walking along Portland Place, near Broadcasting House in London. Huddled in the damp air outside the building that is symbolic of all that the BBC represents, and has represented since it was established under a royal charter in 1927, were a few reporters, hoping to be tossed more scraps of information about the latest “stepping aside” inside the embattled media organisation, so that they might feed the mighty maw of the rolling news channels. (One of the curious spectacles of the latest BBC crisis is just how self-referential so much of the reporting on the story is – which is in turn a consequence of the very strangeness of an organisation that is simultaneously opaque and transparent, private and public.)

Earlier in the day, Tim Davie, the acting director general, had brusquely ended an interview with Sky News conducted from Broadcasting House via a satellite link. In obvious irritation, he removed an earpiece and promptly walked off camera. It was a moment of small drama. Back in the studio, Sky’s Dermot Murnaghan snidely said: “I bet he wouldn’t do that to the BBC.”

Murnaghan’s aside was in keeping with the general mood of sustained anti-BBC hostility of recent days. The continued existence of the BBC as an impartial, semi-autonomous global media organisation publicly funded by a nonnegotiable national licence fee offends many. The Conservative free-market right has long suspected that the BBC leans left, which is nonsense. What the BBC has is a resolutely establishment bias. Is there a more establishment figure than the chairman of the BBC Trust, Chris Patten, or the ubiquitous yet admirable Dimbleby brothers?

The Murdochs and their compliant editors despise the BBC’s power and influence – it represents all that Rupert and James Murdoch loathe. Rival media organisations from the Guardian, which has lost more than £40m this year, to the Telegraph resent its free-to-use website, with its rich, continuously updated content, iPlayer and wonderful archive of talks and music. Even Davie’s “mockney” accent has been held up as a signifier of a deeper decline. Davie, who before joining the BBC worked at Procter & Gamble, may have no journalistic experience but he has energy and the kind of commercial acumen that the BBC requires. Nor is he some kind of cultural barbarian. I’ve met him once. We had coffee and he took me on a brief tour of the remodelled Broadcasting House. When we met he was in the process of reading every Booker Prize-winning novel; he had a list of the winners folded in his wallet and a tick had been placed beside each one he had read.

If you were setting up a national broadcaster today you wouldn’t create the BBC in its present form, with its many layers of middle management, labyrinthine processes and structures and its desire to be all things to all people. Yet the BBC remains one of the few British institutions that is admired throughout the world for its impartiality, the range and quality of its programmes and, in spite of the Newsnight debacle, commitment to truth-telling. It is a cherished link to and a creation of the old culture of benevolent paternalism that flourished between the two world wars and reached its apotheosis with the 1945 Labour government that created the National Health Service and the welfare state.

Not far from Broadcasting House that night, the awards dinner for the Samuel Johnson Prize for Non-Fiction was being held at the Royal Institute of British Architects. In his introductory remarks, Stuart Proffitt, publishing director of Penguin Press and chairman of the prize committee, praised the BBC as the greatest cultural institution in the history of the world. His words were well chosen because true and were received with spontaneous applause. Here, at last, was someone prepared publicly to speak up for the BBC when so many others were seeking to traduce and destroy it.

For many years when he worked at the Rupert Murdoch-owned publisher HarperCollins, Proffitt, who is cerebral and donnish, was committed to publishing non-fiction books of distinction in a house that was then often in open revolt against deliberation and scholarly plurality. He eventually resigned in 1998 after he was ordered not to publish Chris Patten’s memoir of the period from 1992-97 that he spent as the last governor of Hong Kong. Proffitt had agreed a £125,000 advance for a book he told Harper- Collins’s then chairman, Eddie Bell, was “the most lucid, best written and compelling . . . I have read by any politician of any persuasion since I came into publishing”.

That was not enough for Murdoch and his acolytes, who felt that the Patten memoir was too critical of Chinese power and could damage News Corporation’s ambitions for media expansion in Asia. The book was dropped. As for Patten, he received a £50,000 payout from HarperCollins and, as he recently told the Leveson inquiry, his memoir was published in the United States with a sticker on the dust jacket that said: “The book that Rupert Murdoch refused to publish.”

“It was a commercial decision, which rebounded to my financial advantage,” he said. Neither Patten nor Proffitt is a cultural leftist but both men recognise the intrinsic value of the BBC, as an institution that holds the British nation state together and embodies an unfashionable, anti-market ethos. The danger now is that, as it self-flagellates and moral panic spreads, the BBC will lose all confidence, its enemies will be emboldened and its senior editors and producers will become even more cautious and constrained by a disempowering culture and bureaucratic managerialism.

“The search for someone to blame is always successful,” a senior BBC source told me. “But the solution to each crisis seems to sow the seeds for the next. So we will probably end up with even more managers, more box-ticking, and more compliance ‘to stop this happening again’. I knew something was wrong when the compliance officer became the most powerful person in the building.

“Compliance should be left to engineering firms. The BBC needs to restore the culture where producers are given the confidence to produce and editors the confidence to edit. Because that climate was destroyed after Hutton and Brand.”

Expect more box-ticking, less boldness and journalistic freedom and risk-taking.

8 comments

Iain Hill's picture

SUGGESTIONS FOR THE BBC

Commission a forensic study of all staff salaries by independent personnel experts, who will draw comparisons with an appropriate range of public and private sector bodies, and not just other media organisations. Set salaries at all levels in line with broader market rates. Salaries for “stars” should be controlled by limiting the relevant budget.

Reduce costs radically throughout the organisation. Think laterally:

Look at questions of frugality and value for money.

Could the US elections, for example, have been covered simply by taking the input from a US channel?

Why was so much coverage given to the police commissioner elections, which were of little interest? A sop to the government?

How much did coverage of the BBCs own recent problems cost? It could simply have been reported more briefly in the news.

How much of the all-day coverage of eg floods, accidents is necessary?

Given budget limitations, it would appear that less extravagant choices might be made. The feeling comes across sometimes that staff are determining their own priorities, expanding content to keep themselves occupied [at the risk of boring viewers], and not being actively enough managed?

Content: even if the licence fee survives, treat it as if licence fee payers had individually subscribed to the BBC. Woo them, as they are the paying customers on whom future survival ultimately depends. Set up a large scale, representative and continuing focus group by technological means representing those who pay, to feedback information on what they wish to see and hear, and how well they have liked the programmes transmitted. Use that as the principal basis for shaping all future content, and not just as “consultation”.

Abolish the personality cult. No more of telegenic “presenters” fronting cultural or academic shows where they have no relevant expertise. This dumbs down content unacceptably.

Evolve more robust standards on programme quality. Beside many excellent programmes, there is currently much that is sheer rubbish.

What quality standard justifies, say, Russell Brand? Do large numbers of licence fee payers want to see him? Or is there a need to beware individual producers’ eccentric tastes?

How can an organisation which produces Radio 4, David Attenborough and Robert Peston also expect us to watch reality TV shows, endless property shows, “lottery shows”, talent contests and quizzes? Leave these to the commercial broadcasters.

The resultant BBC will be noticeably slimmer, and trimming of schedules, resources and staff will need to be envisaged.

Scrap the existing management structure, and create a more traditional structure and management culture like those of most companies and public sector bodies. Secure a proper understanding of the concepts of delegation, accountability, and free flowing communication as understood by virtually everyone else, and abandon the kind of “voluntary denial” of intervention, and wall-building, which have plagued the BBC and exposed it to ridicule. Satisfactory delegation is not achieved by over-rigid definitions and exclusions, but evolved by shared experience of working together over a period.

Bring in experienced outside people at the top whose skill is organisational management and development. People with expertise in eg journalism and entertainment are certainly needed as part of the senior management team, but the CEO should have run, and preferably restructured/turned around at least one major organisation.

Jinx's picture

The BBC's position is not helped by the schizophrenic nature of The BBC Trust governing body which tries to both regulate and manage the organisation and doesn't do either very well.

The Savile debacle began when it was decided victim testimony wasn't enough to run a story on Newsnight. McAlpine went wrong when the show went to the other extreme and accepted a victim's word with insufficient checks.

Clearly huge mistakes have been made and management needs to get a grip but even now BBC has more public trust and affection than any of its attackers in politics and the media. What BBC really needs is a strong and visible regulator to ensure it meets public service obligations and an assertive board to take action and come out fighting to support the organisation when needed. Right now the BBC Trust does neither.

myouz's picture

I for one deeply resent paying the licence fee when coverage of the Palestine question is so biased in favour of Israel.

myouz's picture

I for one deeply resent paying the licence fee when coverage of the Palestine question is so biased in favour of Israel.

Pavlova's picture

"The Conservative free-market right has long suspected that the BBC leans left, which is nonsense. What the BBC has is a resolutely establishment bias"

The two things are not mutually exclusive.

Hugh C Markey's picture

Never. never underestimate the good fortune of the Tories. They can always rely on the luck of the devil. What a perfect diversion. Beats fox hunting by a mile.

Witch Finder General

Hugh C Markey's picture

Never. never underestimate the good fortune of the Tories. They can always rely on the luck of the devil. What a perfect diversion. Beats fox hunting by a mile.

Witch Finder General

PeterGC's picture

The generous sponsers help too.

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