#AllWhiteFrontPages has been a key campaign for Media Diversified.
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Why the UK media needs more writers of colour

The launch of the Media Diversified directory aims to address the lack of diversity in the mainstream media.

Media Diversified, the organisation committed to the nurture and promotion of writers of colour, has just taken arguably its most important step since launching in July 2013. From this month onwards, it will make available an interactive online directory which media organisations can search if seeking people of colour to comment on the pressing issues of the day. This measure is the latest significant measure for an outlet which, despite only being only a few months old, has made a notable contribution to debate alongside its far larger peers. With the stated aim of “tackling the lack of diversity in UK media and the diversity of whiteness”, it has published a series of powerful critiques on current affairs, most recently by Chimene Suleyman and Judith Wanga in relation to media coverage of the Muslim schoolgirls who fled the UK to join Isis.

Samantha Asumadu, the documentary filmmaker and campaigner, recalls the moment when she decided to found Media Diversified. “A number of things came together at the same time,” she says. “I couldn’t get funding to do my second documentary despite the first one, The Super Ladies, being commissioned and funded by Aljazeera English. I read this article in the Voice, ‘The Evening Standard of Whiteness‘, and it stuck with me. Amol Rajan became editor of the Independent and it became big news in 2013, when really it shouldn’t have been such big news, but he was the first (non-white person to edit a mainstream national newspaper). I wrote this storify about it, A tale of everyday lack of diversity, and it became very popular, and the hashtag #AllWhiteFrontPages started due to it.”

Asumadu was then struck, she says, by several feminists on Twitter who were apparently positioning themselves as spokespeople for women of colour – in her words, “a lot of white feminists calling themselves intersectional feminists”.  As a result, Asumadu “wanted our voices to get heard and to speak for ourselves”.

Media Diversified has seen its audience grow swiftly, having amassed over 19,000 followers on Twitter and seeing those with far larger visibility on the site, such as the Times’ Caitlin Moran, regularly sharing its content. Unafraid of controversy or confrontation, it is currently requesting nominations for “The Trashies”; that is to say, those articles which most “rely on and perpetuate racism and Islamophobia, however subtle this may be”. To Asumadu, her organisation’s online directory of experts is merely another means of challenging what she sees as the media’s misinformed consensus. To be included in the directory, each expert must submit a written application to the Media Diversified website: if successful, their profiles will be made available to companies and charities who pay a subscription fee. The size of that fee will depend upon the size of the organisation, with three different tariffs for those who have ten or fewer employees, between ten and 50 employees, or more than 50 employees. Users can also pay not only for access to the database, but also for a project manager who will be on call for up to 24 hours a day to help with their queries.

As Asumadu is keen to point out, the directory and The Trashies are by no means the limits of Media Diversified’s ambitions. The outlet has launched a series of articles under the #OtherPolitics hashtag, which will provide a succession of alternative perspectives during the run-up to the UK’s general election in May. This summer, in addition, Media Diversified is providing content for Lebara Group’s new mobile digital hub for global migrant workers, and curating a panel at the Stoke Newington Literary Festival. In the longer term, it is working with West London’s Bush Theatre on a competition and training programme for cultural critics in theatre, film, and dance, and preparing a new website for long-form work, where it can promote authors so that, in Asumadu’s words, “we have our own Teju Cole and Ta-Nehisi Coates”. Supporters of Media Diversified’s output can also look forward to more investigative journalism, given that the organisation now has a budget to support such work, and a broader reach of coverage, with the call now out for a Middle East and North Africa editor. All in all, it is clear that Asumadu and her team are just getting started.

“We’re working on our own literary festival, which we hope to host at the Institute of Contemporary Arts,” she says. “We’ll continue to cultivate and publish skilled writers of colour, and we’re actively looking for poets who wish to try their hand at prose...We hope to do more workshops in camera skills, writing, and pundit skills. We want to be an alternative to VICE.”

Contributors to mediadiversified.org wrote for the New Statesman’s “Race and the Media” week. Read their articles here

Musa Okwonga is a Berlin-based poet, journalist and musician.

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The Chancellor’s furniture gaffe is just the latest terrible Tory political analogy

Philip Hammond assumes everyone has at least a second home.

“Right. Got to sort out Brexit. Go on the radio to avoid questions about it and all that. But first of all, let me work out where I’m going to put the ottoman and the baby grand. Actually, maybe I’ll keep them in one of my other properties and leave a gap in my brand new one for a bit, just to get a feel for the place. See where everything will fit in after I’ve grown familiar with the space. Bit of pre-feng shui,” mused the Chancellor. “What?”

These were Philip Hammond’s precise words on BBC Radio 4’s Today programme this morning. OK, I’ve paraphrased. It was a pouffe, not an ottoman. But anyway, he seemed to believe that the metaphor for Brexit we would most relate to is the idea of buying a second, or another, home.

“When you buy a house, you don’t necessarily move all your furniture in on the first day that you buy it,” he reasoned with the presenter.

Which, of course, you do. If you’re a normal person. Because you’ve moved out of your former place. Where else is your furniture going to go?

Rightly, the Chancellor has been mocked for his inadvertent admission that he either has an obscene amount of furniture, or real estate.


But Hammond is not alone. Terrible political analogies – particularly household metaphors – are a proud Tory tradition that go back a long way in the party’s history.

Here are some of the best (worst) ones:

David Cameron’s Shredded Wheat

When Prime Minister, David Cameron tried to explain why he wouldn’t stand for a third term with a cereal metaphor. “Terms are like Shredded Wheat. Two are wonderful, but three might just be too many.”

It’s a reference to an old advertising slogan for the breakfast staple, when it came in big blocks rather than today’s bite-sized chunks. It turned into a bit of a class thing, when it emerged that Shredded Wheat had been served in Eton’s breakfast hall when Cameron was a schoolboy.

Boris Johnson’s loose rugby ball

When asked if he wants to be Prime Minister, Boris Johnson said “no” the only way he knows how – by saying “yes” via a rugby metaphor:

“If the ball came loose from the back of the scrum, which it won’t of course, it would be a great, great thing to have a crack at.”

George Osborne’s credit card

In a number of terrible household analogies to justify brutal cuts to public services, the then chancellor compared the budget deficit to a credit card: “The longer you leave it, the worse it gets.” Which, uh, doesn’t really work when the British government can print its own money, increase its own revenue anytime by raising taxes, and rack up debt with positive effects on growth and investment. A bit different from ordinary voters with ordinary credit cards. But then maybe Osborne doesn’t have an ordinary credit card…

Michael Gove’s Nazis

In the run-up to the EU referendum, the Brexiteer and then Justice Secretary Michael Gove compared economic experts to Nazis:

“Albert Einstein during the 1930s was denounced by the German authorities for being wrong and his theories were denounced, and one of the reasons of course he was denounced was because he was Jewish.

“They got 100 German scientists in the pay of the government to say that he was wrong and Einstein said: ‘Look, if I was wrong, one would have been enough’.”

Gove had to apologise for this wholly inappropriate comparison in the end.

Iain Duncan Smith’s slave trade

Another terrible historical evocation – the former Work & Pensions Secretary Iain Duncan Smith compared the Tories’ “historic mission” to reform welfare and help claimants “break free” to the work of anti-slavery campaigner William Wilberforce:

“As Conservatives, that is part of our party’s historic mission. Just look at Wilberforce and Shaftesbury: to put hope back where it has gone, to give people from chaotic lives security through hard work, helping families improve the quality of their own lives.”

Boris Johnson’s Titanic

A rather oxymoronic use of the adjective “titanic” from Johnson, when he was discussing the UK leaving the EU: “Brexit means Brexit and we are going to make a titanic success of it.”

I prefer the more literal reading of this from Osborne, who was present when Johnson made the remark: “It sank.”

Anoosh Chakelian is senior writer at the New Statesman.

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