Ahem. Look familiar, BBC?
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The BBC uses Grayson Perry's New Statesman guest edit to advertise the Today Programme

The Great White Male rears his head again.

After Question Time on 5 February the BBC aired a new TV ad for their flagship radio current affairs programme, Today:

It features the voice of the artist Grayson Perry, punchily taking on male privilege: “The Great White Male – white, middle-class men – probably only make up about 10 per cent of the population, and yet 70 per cent of government, I don't know, 80 per cent of boardroom directors, 90 per cent of Hollywood film directors are male. The middle-class male thinks he has the monopoly on objectivity.”

John Humphrys: “Positive discrimination, that's what's got to happen.”

Perry: “Yeah, and anyone who complains about it, that's because their privilege is being ripped out of their claws.”

It ends with the slogan: To see the world clearly, listen to the Today programme.

This mole, loyal NS denzien that it is, is not prone to blowing the magazine’s own trumpet. But as that trumpet appears to be on loan to the Today programme, we have bought a new one, and will now take this opportunity to blow it.

Perry’s comments, of course, were inspired not by a spontaneous sparring match with Humphrys, but by a long and considered essay that he wrote for the issue of the New Statesman that he edited in October 2014, on the theme of the Great White Male. The issue also featured Perry's interview with Martin Amis and contributions from Stephen Fry, Mary Beard, Rowan Williams, Margaret Atwood, Alain de Botton, Roxane Gay, A A Gill and Martin Parr. 

Oh, and apparently you can still buy it from the New Statesman or the National Portrait Gallery shop.

Which is good news, if you want to see the world even more clearly.

I'm a mole, innit.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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