The offending government-sanctioned listicle. Photo: screengrab of BuzzFeed Community site
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“Is Your Landlord Actually Incredible?”: should the government be allowed on BuzzFeed?

The Department for Communities and Local Government has attempted a BuzzFeed listicle. Prepare to cringe.

There is a place on the internet, a sometimes dark and harrowing place, called BuzzFeed Community. Where listicles compiled by brands, organisations, and – most devastating of all – government departments, ooze out into the ether like scorched balls of tumbleweed. Pale and quivering imitations of their humorous and popular counterparts written by staff on the main part of the site, these lists usually only attract attention for being cringeworthy. Remember the Tory chairman Grant Shapps MP’s ill-fated and much-mocked attempt at the end of last year?

Well, in a catastrophic assault from Whitehall, the Department for Communities and Local Government has taken to the site, with a post called “Is Your Landlord Actually Incredible?”

This mole will resist writing a numbered list of what is wrong with the article – if it teaches us anything, it’s that ripping off BuzzFeed rarely ends well – but here are some of the worst parts:

 

The use of the word “facepalm”

 

The use of the phrase “actually pretty awesome”

 

A reference to the Big Bang Theory

 

A “three-legged racehorse” conceit

 

Also all the pseudo-memes.

 

It not only shows why government departments shouldn’t attempt this kind of humour, but also that they should check their facts before they attempt anything at all – it turns out most of their nine pieces of criteria for an “incredible landlord” are just basic legal requirements.

The piece isn’t playing particularly well on Twitter:

But all this negative attention will at least get their piece a few clicks. Every cringe has a silver lining.

I'm a mole, innit.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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