Stuff magazine is dropping the scantily-clad cover stars. Photo: Joe Loong on Flickr, via CC
Show Hide image

Lads’ mags are starting to drop the scantily-clad cover stars – sexism is over now, right?

Loaded magazine has relaunched without topless cover stars, while gadget mag Stuff has dropped the scantily-clad girls, too. Is the “buy a magazine, get some misogyny for free” idea finally dead?

Sexism is dead. I don’t want anyone to get ahead of themselves but the UK has definitely sorted gender equality out and it’ll soon spread to the rest of the world. Probably by around lunch time tomorrow.

The country’s biggest-selling gadget magazine, Stuff, has officially dropped cover girls from its front pages. Loaded, meanwhile, has relaunched without its traditional topless women. That’s right. A magazine about technology has managed to feature technology without draping naked women around it and the picture editor of Loaded has discovered there are images other than boobs. It’s a really big day for everyone involved and I’m just glad we can all be a part of it.

“We’re going to be far more discerning and sophisticated from now on,” confirmed a spokesman at Simian Publishing, which took over Loaded last year.

The new issue will feature actress Olympia Valance who, apparently, will in fact not be naked.

“She’s beautiful but she’s fully clothed and it’s a Q&A,” said the spokesman, establishing both that women can simultaneously be attractive to men and keep their clothes on, and that you can ask them questions and their brains will sometimes give you answers.

Like all progress, there’ll be some people who are upset about it, strangely attached to a bygone era where everything’s a bit more gross. Like before inside toilets. But the thing many miss when we talk about getting rid of the idea men can’t buy a lifestyle magazine without a naked woman on it is that it benefits men as well as women. (Even sexist men – aka the only type of men who would object to half the population being able to walk into a shop and buy a Twix without also seeing their sex stripped and commodified, like a human blow-up doll.)

We’ve unknowingly convinced ourselves we’ve entered a bizarre barter system where men can’t complete an economic transaction without some part of a human woman attached to it.  

“Okay Sir, here’s your new washing machine.”

“What sort of breasts does that come with?”


“It comes with some breasts, right?”

“Um. Well no, it’s just a washing machine.”


“It’s a washing machine.”

“How about a nipple? I’ll take a nipple.”

“I don’t understand what you’re saying to me.”


In “lad culture”, women get to be degraded pieces of flesh who are only useful for creating hard ons, sure. But men get to be complete morons.  

Sexuality is a positive, bloody brilliant thing. Sexualisation – where women are the arousing illustration to men’s interaction with every part of the world – isn’t.  

This isn’t just symbolism (and in a society where women are still deemed not important enough to get paid the same as men or be in a relationship without the risk of dying, symbolism alone is pretty powerful). It’s the literal spread of ideas – in image and words – that say women exist to be always up for it (it being whatever you want to do to them). Words that research says people can’t differentiate from the ones uttered by convicted rapists.

The relatively innocent days of a few scantily-clad women devolved into a hundred decapitated, naked bits of meat. The market was once the excuse for lads’ mags to enter a race to the bottom (or, as the case may be, breasts) but it’s now the impetus to stop it. The sales of lads’ mags have been plummeting for years. Editors at Stuff magazine had aimed to attract readers by getting the magazine positioned alongside them but focus groups and cover trials showed sales actually increase when there isn’t a naked woman involved. The “buy a magazine, get some misogyny for free” idea isn’t working anymore. No one’s buying it. Funnily enough, some of us never were.

Frances Ryan is a journalist and political researcher. She writes regularly for the Guardian, New Statesman, and others on disability, feminism, and most areas of equality you throw at her. She has a doctorate in inequality in education. Her website is here.

Photo: Getty
Show Hide image

Zac Goldsmith has bitten off more than he can chew

In standing as an independent, Goldsmith may face the worst of both worlds. 

After just 48 years, we can announce the very late arrival of the third runway at Heathrow. Assuming, that is, that it makes its way past the legal challenge from five local councils and Greenpeace, the consultation with local residents, and the financial worries of the big airlines. And that's not counting the political struggles...

While the Times leads with the logistical headaches - "Heathrow runway may be built over motorway" is their splash, the political hurdles dominate most of this morning’s papers

"Tory rebels let fly on Heathrow" says the i's frontpage, while the FT goes for "Prominent Tories lead challenge to May on Heathrow expansion". Although Justine Greening, a May loyalist to her fingertips, has limited herself to a critical blogpost, Boris Johnson has said the project is "undeliverable" and will lead to London becoming "a city of planes". 

But May’s real headache is Zac Goldsmith, who has quit, triggering a by-election in his seat of Richmond Park, in which he will stand as an anti-Heathrow candidate.  "Heathrow forces May into Brexit by-election" is the Telegraph's splash. 

CCHQ has decided to duck out of the contest entirely, leaving Goldsmith running as the Conservative candidate in all but name, against the Liberal Democrat Sarah Olney. 

What are Goldsmith's chances? To win the seat, the Liberal Democrats would need a 19.3 per cent swing from the Conservatives - and in Witney, they got exactly that.

They will also find it easier to squeeze the third-placed Labour vote than they did in Witney, where they started the race in fourth place. They will find that task all the easier if the calls for Labour to stand aside are heeded by the party leadership. In any case, that Clive Lewis, Lisa Nandy and Jonathan Reynolds have all declared that they should will be a boost for Olney even if she does face a Labour candidate.  

The Liberal Democrats are fond of leaflets warning that their rivals “cannot win here” and thanks to Witney they have one ready made.  

Goldsmith risks having the worst of all worlds. I'm waiting to hear whether or not the Conservatives will make their resources freely available to Goldsmith, but it is hard to see how, without taking an axe to data protection laws, he can make use of Conservative VoterID or information gathered in his doomed mayoral campaign. 

But in any case, the Liberal Democrats will still be able to paint him as the Brexit candidate and the preferred choice of the pro-Heathrow Prime Minister, as he is. I think Goldsmith will find he has bitten more than he can chew this time.

This article originally appeared in today's Morning Call, your essential email covering everything you need to know about British politics and today's news. You can subscribe for free here.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.