The Israeli embassy comes to Buzzfeed

"Threats Facing Israel, Explained In One (sort Of Terrifying) Map".

The Israeli Embassy in the US is a community contributor to Buzzfeed, publishing a piece on the site headlined "Threats Facing Israel, Explained In One (sort Of Terrifying) Map".

The map presents what could charitably be described as a very one sided view of the Israel Palestine conflict, referring to the West Bank as having a "culture of conflict" and glossing over the continued illegal occupations in the area. "Some may say the map is alarmist," the embassy writes. "Undeniably, the map is our geopolitical reality, and we will be vigilant in protecting our people and our borders."

The piece is the latest example of the Iraeli state's impressive online PR operation. During the conflict in Gaza late last year, the IDF, Israel's army, took to Twitter sharing infographics about terror attacks on civilians and tweeting threats to "Hamas operatives". Meanwhile, the country's footsoldiers were allowed to use Instagram on deployment, as an official account collated the best pictures.

But while the Buzzfeed post isn't too unexpected for Israel, it's more problematic for the site itself. Unlike Instagram and Twitter, Buzzfeed produces editorial itself; and while the site allows "community contributors" to make posts with little oversight, to many users those pieces are indistinguishable from actual Buzzfeed content. Indeed, some of them are promoted to the front page by the site's editors, as "12 People Who Stuck Their Tongues Out Better Than Miley" was this morning. As a result, there's a risk that it will look like Buzzfeed endorses the message, and that's certainly what a fair few of the site's commenters seem to think.

Of course, there's another risk for the site: famously, its business model is based around creating sponsored content which blends seamlessly in with actual editorial. In more traditional media, the Israeli embassy would have had to pay for an advert to get their message across. But by offering the chance to post for free, are Buzzfeed undercutting themselves?

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Voters are turning against Brexit but the Lib Dems aren't benefiting

Labour's pro-Brexit stance is not preventing it from winning the support of Remainers. Will that change?

More than a year after the UK voted for Brexit, there has been little sign of buyer's remorse. The public, including around a third of Remainers, are largely of the view that the government should "get on with it".

But as real wages are squeezed (owing to the Brexit-linked inflationary spike) there are tentative signs that the mood is changing. In the event of a second referendum, an Opinium/Observer poll found, 47 per cent would vote Remain, compared to 44 per cent for Leave. Support for a repeat vote is also increasing. Forty one per cent of the public now favour a second referendum (with 48 per cent opposed), compared to 33 per cent last December. 

The Liberal Democrats have made halting Brexit their raison d'être. But as public opinion turns, there is no sign they are benefiting. Since the election, Vince Cable's party has yet to exceed single figures in the polls, scoring a lowly 6 per cent in the Opinium survey (down from 7.4 per cent at the election). 

What accounts for this disparity? After their near-extinction in 2015, the Lib Dems remain either toxic or irrelevant to many voters. Labour, by contrast, despite its pro-Brexit stance, has hoovered up Remainers (55 per cent back Jeremy Corbyn's party). 

In some cases, this reflects voters' other priorities. Remainers are prepared to support Labour on account of the party's stances on austerity, housing and education. Corbyn, meanwhile, is a eurosceptic whose internationalism and pro-migration reputation endear him to EU supporters. Other Remainers rewarded Labour MPs who voted against Article 50, rebelling against the leadership's stance. 

But the trend also partly reflects ignorance. By saying little on the subject of Brexit, Corbyn and Labour allowed Remainers to assume the best. Though there is little evidence that voters will abandon Corbyn over his EU stance, the potential exists.

For this reason, the proposal of a new party will continue to recur. By challenging Labour over Brexit, without the toxicity of Lib Dems, it would sharpen the choice before voters. Though it would not win an election, a new party could force Corbyn to soften his stance on Brexit or to offer a second referendum (mirroring Ukip's effect on the Conservatives).

The greatest problem for the project is that it lacks support where it counts: among MPs. For reasons of tribalism and strategy, there is no emergent "Gang of Four" ready to helm a new party. In the absence of a new convulsion, the UK may turn against Brexit without the anti-Brexiteers benefiting. 

George Eaton is political editor of the New Statesman.