The Israeli embassy comes to Buzzfeed

"Threats Facing Israel, Explained In One (sort Of Terrifying) Map".

The Israeli Embassy in the US is a community contributor to Buzzfeed, publishing a piece on the site headlined "Threats Facing Israel, Explained In One (sort Of Terrifying) Map".

The map presents what could charitably be described as a very one sided view of the Israel Palestine conflict, referring to the West Bank as having a "culture of conflict" and glossing over the continued illegal occupations in the area. "Some may say the map is alarmist," the embassy writes. "Undeniably, the map is our geopolitical reality, and we will be vigilant in protecting our people and our borders."

The piece is the latest example of the Iraeli state's impressive online PR operation. During the conflict in Gaza late last year, the IDF, Israel's army, took to Twitter sharing infographics about terror attacks on civilians and tweeting threats to "Hamas operatives". Meanwhile, the country's footsoldiers were allowed to use Instagram on deployment, as an official account collated the best pictures.

But while the Buzzfeed post isn't too unexpected for Israel, it's more problematic for the site itself. Unlike Instagram and Twitter, Buzzfeed produces editorial itself; and while the site allows "community contributors" to make posts with little oversight, to many users those pieces are indistinguishable from actual Buzzfeed content. Indeed, some of them are promoted to the front page by the site's editors, as "12 People Who Stuck Their Tongues Out Better Than Miley" was this morning. As a result, there's a risk that it will look like Buzzfeed endorses the message, and that's certainly what a fair few of the site's commenters seem to think.

Of course, there's another risk for the site: famously, its business model is based around creating sponsored content which blends seamlessly in with actual editorial. In more traditional media, the Israeli embassy would have had to pay for an advert to get their message across. But by offering the chance to post for free, are Buzzfeed undercutting themselves?

I'm a mole, innit.

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Emmanuel Macron can win - but so can Marine Le Pen

Macron is the frontrunner, but he remains vulnerable to an upset. 

French presidential candidate Emmanuel Macron is campaigning in the sixth largest French city aka London today. He’s feeling buoyed by polls showing not only that he is consolidating his second place but that the voters who have put him there are increasingly comfortable in their choice

But he’ll also be getting nervous that those same polls show Marine Le Pen increasing her second round performance a little against both him and François Fillon, the troubled centre-right candidate. Her slight increase, coming off the back of riots after the brutal arrest of a 22-year-old black man and Macron’s critical comments about the French empire in Algeria is a reminder of two things: firstly the potential for domestic crisis or terror attack to hand Le Pen a late and decisive advantage.  Secondly that Macron has not been doing politics all that long and the chance of a late implosion on his part cannot be ruled out either.

That many of his voters are former supporters of either Fillon or the Socialist Party “on holiday” means that he is vulnerable should Fillon discover a sense of shame – highly unlikely but not impossible either – and quit in favour of a centre-right candidate not mired in scandal. And if Benoît Hamon does a deal with Jean-Luc Mélenchon – slightly more likely that Fillon developing a sense of shame but still unlikely – then he could be shut out of the second round entirely.

What does that all mean? As far as Britain is concerned, a Macron or Fillon presidency means the same thing: a French government that will not be keen on an easy exit for the UK and one that is considerably less anti-Russian than François Hollande’s. But the real disruption may be in the PR battle as far as who gets the blame if Theresa May muffs Brexit is concerned.

As I’ve written before, the PM doesn’t like to feed the beast as far as the British news cycle and the press is concerned. She hasn’t cultivated many friends in the press and much of the traditional rightwing echo chamber, from the press to big business, is hostile to her. While Labour is led from its leftmost flank, that doesn’t much matter. But if in the blame game for Brexit, May is facing against an attractive, international centrist who shares much of the prejudices of May’s British critics, the hope that the blame for a bad deal will be placed solely on the shoulders of the EU27 may turn out to be a thin hope indeed.

Implausible? Don’t forget that people already think that Germany is led by a tough operator who gets what she wants, and think less of David Cameron for being regularly outmanoeuvered by her – at least, that’s how they see it. Don’t rule out difficulties for May if she is seen to be victim to the same thing from a resurgent France.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.