Murdoch renames News International as News UK

The News Corporation head tries to detoxify his brand.

In another attempt to detoxify his brand, Rupert Murdoch has renamed News International as News UK. Below is the goody bag that greeted staff at their desks at Wapping this morning (the logo is based on Murdoch's handwriting). Given that News International has always been solely responsible for Murdoch's UK assets (the Sun, the Sunday Times, the Times and, once, the News of the World), it's odd that the new name wasn't used to begin with. 

Meanwhile, new Sun editor David Dinsmore announced this morning that while ‘News in Briefs’ is no more, Page Three is here to stay. 

Rupert Murdoch delivers a keynote address at the National Summit on Education Reform in San Francisco, California. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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The Deep Dive podcast: Mandates and Manifestos

The New Statesman's Deep Dive podcast.

Ian Leslie and Stewart Wood return for another episode of the Deep Dive. This time they're plunging into the murky world of election promises with Catherine Haddon, resident historian at the Institute of Government. Together they explore what an electoral mandate means, what a manifesto is for, and why we can't sue the government when they fail to keep their promises.

Plus: Rant or Rave? Find out which podcasts have had our hosts on tenterhooks.

Listen to this episode of The Deep Dive now:


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