Murdoch renames News International as News UK
The News Corporation head tries to detoxify his brand.
In another attempt to detoxify his brand, Rupert Murdoch has renamed News International as News UK. Below is the goody bag that greeted staff at their desks at Wapping this morning (the logo is based on Murdoch's handwriting). Given that News International has always been solely responsible for Murdoch's UK assets (the Sun, the Sunday Times, the Times and, once, the News of the World), it's odd that the new name wasn't used to begin with.