Are there ethical lapses in the Times' story on William's "Indian ancestry"?

Turning a front page story into an advert for Times+ is concerning.

Prince William's great-great-great-great-great-grandmother was half Indian, according to the Times' front page today:

It has long been known that Eliza Kewark lived in western India but she is usually described as Armenian. However, analysis of DNA passed down the female line confirms that she was at least half-Indian…

Jim Wilson, a genetics expert at the University of Edinburgh and BritainsDNA, who carried out the tests, said that Eliza’s descendants had an incredibly rare type of mitochondrial DNA (mtDNA), inherited only from a mother. It has so far been recorded in only 14 other people, 13 Indian and one Nepalese. This DNA will have been inherited by the Duke and Prince Harry but will not be passed on to their children, although it is likely that their descendants will have some of Eliza’s Asian genetic material.

The splash is actually vaguely mis-sold. Although Eliza Kewark was indeed thought of as Armenian, it's not particularly surprising that she would have had Indian ancestors; the Armenian diaspora had been in India for centuries at the time of her birth, and even the most insular communities tend to experience genetic mixing over in that timescale.

Instead, it's interesting that a specific type of mitochondrial DNA, only found in Asian people, has passed all the way down through the maternal line to Harry and William. In a far more concrete way than normal, we can say that they have "Indian DNA"; though in practical terms that is largely meaningless.

But there are two troubling sides to the splash.

The first is the Times' motivation in running it. In the middle of the double page spread which carries the story, readers are exhorted to "Discover your ancient history". The boxout is an advert for BritainsDNA, the source of the story, promoting the company's "cutting-edge technology" which can "help to answer a fundamental question—where do you come from?" Times+ members – people who subscribe to the paper or its website – are offered a free upgrade package if they order a DNA test.

Did the Times decide to run the story on the front page, and then negotiate a deal for their readers? Or were they offered the story on the condition that they ran a readership offer? The firewall between editorial and advertising is typically stronger than this, and when it breaks down, bad judgement can follow.

But that is a one-off concern. There is a wider issue at stake here, which is that the story reveals information about the genetic make-up of someone who has not consented to any DNA tests. Thanks to the fact that mtDNA is exclusively inherited along the maternal line, the company could test two other people with the same maternal heritage as William and Harry, and then run the story on them instead.

Thankfully, this story is relatively trivial. But it feels like spying nonetheless. There's an obvious reason why the Times didn't run the story with Robin Dewhurst and Sarah Drury, the two distant cousins of the princes who provided the actual DNA, on the front page. But our DNA is the most basic data we have. No-one should have to find out what it contains by looking at the front-page of a newspaper.

The Times' story on their website. Photograph: The Times

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Our union backed Brexit, but that doesn't mean scrapping freedom of movement

We can only improve the lives of our members, like those planning stike action at McDonalds, through solidarity.

The campaign to defend and extend free movement – highlighted by the launch of the Labour Campaign for Free Movement this month – is being seen in some circles as a back door strategy to re-run the EU referendum. If that was truly the case, then I don't think Unions like mine (the BFAWU) would be involved, especially as we campaigned to leave the EU ourselves.

In stark contrast to the rhetoric used by many sections of the Leave campaign, our argument wasn’t driven by fear and paranoia about migrant workers. A good number of the BFAWU’s membership is made up of workers not just from the EU, but from all corners of the world. They make a positive contribution to the industry that we represent. These people make a far larger and important contribution to our society and our communities than the wealthy Brexiteers, who sought to do nothing other than de-humanise them, cheered along by a rabid, right-wing press. 

Those who are calling for end to freedom of movement fail to realise that it’s people, rather than land and borders that makes the world we live in. Division works only in the interest of those that want to hold power, control, influence and wealth. Unfortunately, despite a rich history in terms of where division leads us, a good chunk of the UK population still falls for it. We believe that those who live and work here or in other countries should have their skills recognised and enjoy the same rights as those born in that country, including the democratic right to vote. 

Workers born outside of the UK contribute more than £328 million to the UK economy every day. Our NHS depends on their labour in order to keep it running; the leisure and hospitality industries depend on them in order to function; the food industry (including farming to a degree) is often propped up by their work.

The real architects of our misery and hardship reside in Westminster. It is they who introduced legislation designed to allow bosses to act with impunity and pay poverty wages. The only way we can really improve our lives is not as some would have you believe, by blaming other poor workers from other countries, it is through standing together in solidarity. By organising and combining that we become stronger as our fabulous members are showing through their decision to ballot for strike action in McDonalds.

Our members in McDonalds are both born in the UK and outside the UK, and where the bosses have separated groups of workers by pitting certain nationalities against each other, the workers organised have stood together and fought to win change for all, even organising themed social events to welcome each other in the face of the bosses ‘attempts to create divisions in the workplace.

Our union has held the long term view that we should have a planned economy with an ability to own and control the means of production. Our members saw the EU as a gravy train, working in the interests of wealthy elites and industrial scale tax avoidance. They felt that leaving the EU would give the UK the best opportunity to renationalise our key industries and begin a programme of manufacturing on a scale that would allow us to be self-sufficient and independent while enjoying solid trading relationships with other countries. Obviously, a key component in terms of facilitating this is continued freedom of movement.

Many of our members come from communities that voted to leave the EU. They are a reflection of real life that the movers and shakers in both the Leave and Remain campaigns took for granted. We weren’t surprised by the outcome of the EU referendum; after decades of politicians heaping blame on the EU for everything from the shape of fruit to personal hardship, what else could we possibly expect? However, we cannot allow migrant labour to remain as a political football to give succour to the prejudices of the uninformed. Given the same rights and freedoms as UK citizens, foreign workers have the ability to ensure that the UK actually makes a success of Brexit, one that benefits the many, rather than the few.

Ian Hodon is President of the Bakers and Allied Food Workers Union and founding signatory of the Labour Campaign for Free Movement.