Censorship and over-simplification: the problems of the Lose the Lads' Mags campaign

The potential censorship ramifications of the campaign are huge, and it also misses the opportunity to create productive dialogue around gender and desire, argues Nichi Hodgson.

It’s not often that a feminist call to arms trends on Twitter. How unfortunate that the censorious Lose the Lads' Mags campaign being led by UK Feminista, Object and a bevvy of equality lawyers, is it.

In principal, I wouldn’t be sorry to see the demise of lads' mags, in the same way I wouldn’t be sorry to see the demise of the Daily Mail, Snog, Marry, Avoid and inane rom-coms where the dramatic tension is derived from women thinking the presentation of a princess-cut diamond translates to a life time of teak sideboards and babies and the men believing they'll get an endless supply of  proper dinners and blowjobs. But would I actively seek to prosecute any of the above on the basis that they are "deeply harmful" to women? Well, no. Because that would be an undemocratic infringement of civil liberties. It would also do nothing whatsoever to tackle the underlining attitudes and values that encourage such an over-simplistic framing of sex, desire and male and female roles and thus create a consumer base for lads' mags in the first place.

If lads' mags are "deeply harmful to women" as UK Feminista director Kat Banyard asserts, then what are women’s magazines? As a teenage anorexic, I created a pre-Pinterest "thinspiration" board by cutting out images of models with gaping thighs from copies of Vogue and the new defunct Looks magazine. Let me be clear: fashion magazines did not cause my anorexia; they merely "fed" my perfectionistic compulsion, a product of emotional turmoil at home and my hot-house schooling at a competitive girls’ academy. Ironically, it was working for a sex magazine that helped me to construct a multi-faceted sexual self predicated on more than just my vital statistics. The consumer magazines I read, selling both inspiration and aspiration to their readers, enabled me to objectify women’s bodies in a way that damaged my relationship with sexuality and selfhood for years afterwards. But the problem lay in my psyche, and with my response to psychological and emotional stress. Banning fashion magazines would not have saved me.

The Lose the Lads’ Mags campaign presents the relationship between harassment and pornographic representation as an a priori truth. Both Object and UK Feminista are convinced that female objectification can be nothing but demeaning. The notion that it is possible for women to be "active objects" and in control of their own sexual representation, or that sex, power and desire entwine in a trickier amoral triad than equality legislation can conceive of may fall beyond the remit of this campaign – but neither UK Feminista nor Object engage with these complexities any where in their public-facing campaign work. Instead, the message is quite simply "button up, or you’re being degraded."

Granted, it’s hard to think of a commercially distributed magazine (for either a male or female audience) that presents sexuality in a more empowered or nuanced way. The women’s sex magazine Scarlet did a stellar job of creating a space for female desire but sadly packed up in production in June 2010. When I worked for the Erotic Review, a magazine that deigned to engage the brain rather than just the loins when it came to desire, we couldn’t get WHSmith's to stock us. The reason? Because our explicit erotic photography (featured inside the magazine, not on the cover, mind), artful, inspired and sex positive as it was, disqualified us.

The potential censorship ramifications of an "all pornographic representation demeans women" approach are huge. How long before similar arguments are used to prosecute UK-registered adult businesses, for example? Or any number of advertisements (surely the largest depositary of "objectifying" images of women, explicit or otherwise)? Or explicit material designed for sex education that features naked adults engaging in consensual erotic acts? Already, businesses are taking up the censor’s mantle in a bid to protect profits and address corporate responsibility in a heightened political climate of anxiety about sexuality. Just try googling E L James in Starbucks and see what happens. I can’t even visit my own sexual politics website over coffee any more, such is the prohibitive creep.

What we should be moving towards isn’t well-intended fig-leafing, but the promotion of alternative sexual representations of both men and women. So many within the contemporary feminist canon are not only censorious but ill-informed about the range of sexual representation out there to begin with. 

It’s on this basis that I relish my role, however cursory it may seem, as a sex columnist for Men’s Health magazine. Ultimately, engaging with male stereotypes and expectations of women and sex is the only way a notion of mutual pleasure and respect can be conceived. I only hope that, led by the Lose the Lads' Mag campaign example, a group of irate male supermarket employees don’t try to refuse to handle Men’s Health on the basis that its damning ideal of the Spartan physique is oppressive. To lose the chance to create dialogue around gender and desire will only widen the breach.

Fashion magazines are arguably also demeaning to women. Photograph: Getty Images

Nichi Hodgson is a writer and broadcaster specialising in sexual politics, censorship, and  human rights. Her first book, Bound To You, published by Hodder & Stoughton, is out now. She tweets @NichiHodgson.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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