Joey Skaggs: novelty silliness and well-packaged rebellion

Josh Lowe meets Joey Skaggs,the man who prides himself on being able to prank the media over and over again.

 

In July 1976, prankster and satirist Joey Skaggs, calling himself Giuseppe Scaggoli,  appeared before a rabid crowd, dressed in sharp-lapeled finery. He had some unfortunate news: that day’s planned auction of rock star sperm was cancelled due to a mysterious theft. All he could offer in the way of comfort were his assurances that more donations were to be sought as soon as possible. His business, the Celebrity Sperm Bank, only benefited from the publicity. It was inundated with calls from potential clients, and the story of one plucky capitalist’s mission to sell spunk “from the likes of Mick Jagger, Bob Dylan, John Lennon, Paul McCartney” was picked up by the music press and, ultimately, televised on cable and national TV. The only problem? The whole affair was faked. Skaggs, by this time a legend of the New York underground, chalked up another victory over the bullshitters.

Skaggs still looks every inch the guerrilla culture warrior when we meet. Decked out in a hefty leather waistcoat and black Levis and sporting a wild wizard’s beard, he greets me first with a handshake and then a hug, booming a hello in gravelly tones. Yet Skaggs is no spaced-out crusty. His welcome gift to me – a Joey Skaggs brand “Bullshit Detector” watch-cum-alarm – is a piece of novelty silliness designed by someone with a keen sense of the modern consumer’s appetite for well packaged rebellion. Skaggs’s work has been so successful because he understands the systems he exploits and is comfortable working within them.

This much should be obvious, in any case, from the reason behind Skaggs’s first major appearance in London since 1995 (when he hoaxed UK media in the guise of experimental therapist and self-styled “Lion King” Baba Wa Simba). This week, Skaggs will speak at ad industry conference Advertising Week Europe.

Skaggs is aware of the contradictory aspects of this. “It’s kinda interesting to be invited to this conference. I think Mark [Borkowski, a publicist instrumental in bringing him to the event] has the biggest pair of balls.” However, he isn’t interested in laying into the ad men and women he’ll be appearing before: “I can’t really say that I’m the fox in the henhouse, because I’m with some brilliant creative minds.” He says he doesn’t plan to preach to his audience, instead preferring to present them with “an entertaining history lesson” and wait and see what conclusions they draw.

Skaggs’s relative ease with the ad industry might stem from his belief in the value of propaganda as an artistic medium. “The reality is that what I am doing is selling something, because everyone is selling something. You’re selling a product, you’re selling a service. What I’m trying to sell is a way of looking at things.” The ideas he concocts are persistent in the way the best advertising is. Cleaning brand Vanish, for instance, recently ran into a dispute with Skaggs as to which of them had created the “world’s largest bra” after Skaggs challenged their record with a bra he hung across the US Treasury building on Wall St in 1969. What distinguishes Skaggs’s work, he says, is its intent. His performances are often political, and always intellectually provoking.

Yet he is uncompromising in other areas. Skaggs’s best known recent works are his annual April Fools’ Day Parades – chaotic affairs held in New York’s Washington Square park, where revellers crown a King of Fools from a parade of lookalikes. Last year, the crowd chose Mitt Romney, and figures appearing in this April’s parade will include Lil Wayne and Chuck Norris. His last parade took “Occupy Washington Square Park” as its theme, though he isn’t associated with the Occupy movement in any deeper sense than a sharing of certain ideals. “I’m all behind making the kind of changes that I think they represent, it’s just that I think organisationally they fight amongst themselves,” he says. “When I do a prank, I tell my volunteers... I want to make sure that we’re all on the same page, because I don’t want you to bring an agenda that is different from what I am attempting to do.”

The central function of the parade is to allow Skaggs to unleash his rage upon individuals. “During the course of the year I have my asshole file,” he says. “I either clip out articles or write notes or print something from the internet and stick it in the folder, and a month or so before it’s time for the parade I construct and organise what’s happening. I try to keep it limited to one page because it’s virtually impossible, there are so many assholes.”

In this, it is distinct from his media pranks, whose targets are systemic. Most of his stunts rely for their impact on the false and often hilarious press coverage they generate. The Baba Wa Simba stunt resulted in a particularly excellent piece on London Tonight in which a bespectacled ITV reporter finds himself splayed on the floor next to “Baba”, releasing his repressed trauma in a primal howl. It is a signature move of Skaggs’s to send imposters along to interviews, even where the resultant pieces are celebratory.

He talks about himself almost as a campaigner for accurate reportage. “If you make those kinds of stupid mistakes, you don’t do your job well, you fucked up,” he says. When I ask whether hoaxing has got harder in the age of Google, he unleashes a demonic cackle: “Is that really a serious question?” He is, however, dismissive of press regulation when I bring up Leveson. Those calling for press regulation, or alterations to the First Amendment in the US, “go into my asshole category. Gee, if I allow that to happen, they’re gonna throw me in jail.”

While I can’t help but feel that there is something a little too gleeful in his reaction to press mistakes, the uncertainty Skaggs sows, and the frantic fact checking it leads to, is powerful. To interview Skaggs is to be reminded of one’s personal responsibility to readers as distinct from the wider system in which one works, and that can be no bad thing.

As our interview draws to a close, Skaggs cagily suggests that he is planning a new prank for London. He is guarded on the details, but asks politely that the New Statesman not use a recent photo to illustrate this piece in order to keep his visual profile in the UK as low as possible. As for me, he has just one request. “If you recognise me... call me first, OK?” he says. His eyes twinkle as he fixes me with the full force of his jester’s grin: “I won’t fool you.”

Joey Staggs as Dr Josef Gregor, the world leading entomologist famed for his "discovery" of a cockroach hormone than can cure all common ailments known to man. Photograph: Joey Staggs Archive

Josh Lowe is a freelance journalist and communications consultant. Follow him on Twitter @jeyylowe.

Photo: Getty
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Rising crime and fewer police show the most damaging impacts of austerity

We need to protect those who protect us.

Today’s revelation that police-recorded crime has risen by 10 per cent across England and Wales shows one of the most damaging impacts of austerity. Behind the cold figures are countless stories of personal misery; 723 homicides, 466,018 crimes with violence resulting in injury, and 205,869 domestic burglaries to take just a few examples.

It is crucial that politicians of all parties seek to address this rising level of violence and offer solutions to halt the increase in violent crime. I challenge any Tory to defend the idea that their constituents are best served by a continued squeeze on police budgets, when the number of officers is already at the lowest level for more than 30 years.

This week saw the launch Chris Bryant's Protect The Protectors Private Member’s Bill, which aims to secure greater protections for emergency service workers. It carries on where my attempts in the last parliament left off, and could not come at a more important time. Cuts to the number of police officers on our streets have not only left our communities less safe, but officers themselves are now more vulnerable as well.

As an MP I work closely with the local neighbourhood policing teams in my constituency of Halifax. There is some outstanding work going on to address the underlying causes of crime, to tackle antisocial behaviour, and to build trust and engagement across communities. I am always amazed that neighbourhood police officers seem to know the name of every kid in their patch. However cuts to West Yorkshire Police, which have totalled more than £160m since 2010, have meant that the number of neighbourhood officers in my district has been cut by half in the last year, as the budget squeeze continues and more resources are drawn into counter-terrorism and other specialisms .

Overall, West Yorkshire Police have seen a loss of around 1,200 officers. West Yorkshire Police Federation chairman Nick Smart is clear about the result: "To say it’s had no effect on frontline policing is just a nonsense.” Yet for years the Conservatives have argued just this, with the Prime Minister recently telling MPs that crime was at a record low, and ministers frequently arguing that the changing nature of crime means that the number of officers is a poor measure of police effectiveness. These figures today completely debunk that myth.

Constituents are also increasingly coming to me with concerns that crimes are not investigated once they are reported. Where the police simply do not have the resources to follow-up and attend or investigate crimes, communities lose faith and the criminals grow in confidence.

A frequently overlooked part of this discussion is that the demands on police have increased hugely, often in some unexpected ways. A clear example of this is that cuts in our mental health services have resulted in police officers having to deal with mental health issues in the custody suite. While on shift with the police last year, I saw how an average night included a series of people detained under the Mental Health Act. Due to a lack of specialist beds, vulnerable patients were held in a police cell, or even in the back of a police car, for their own safety. We should all be concerned that the police are becoming a catch-all for the state’s failures.

While the politically charged campaign to restore police numbers is ongoing, Protect The Protectors is seeking to build cross-party support for measures that would offer greater protections to officers immediately. In February, the Police Federation of England and Wales released the results of its latest welfare survey data which suggest that there were more than two million unarmed physical assaults on officers over a 12-month period, and a further 302,842 assaults using a deadly weapon.

This is partly due to an increase in single crewing, which sees officers sent out on their own into often hostile circumstances. Morale in the police has suffered hugely in recent years and almost every front-line officer will be able to recall a time when they were recently assaulted.

If we want to tackle this undeniable rise in violent crime, then a large part of the solution is protecting those who protect us; strengthening the law to keep them from harm where possible, restoring morale by removing the pay cap, and most importantly, increasing their numbers.

Holly Lynch is the MP for Halifax. The Protect the Protectors bill will get its second reading on the Friday 20th October. 

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