Anatomy of a cock-up: how the People's fake Roger Moore interview made it to New Zealand

Featuring a cameo from Mail Online.

The Sunday People's apology for a Roger Moore interview which never happened has been spread far and wide:

On 16 September we published an article headed “I’ve had Moore women than James Bond” which claimed that Sir Roger Moore had recently spoken exclusively to The People and made comments to our journalist about his private life.

We now accept that Sir Roger did not give an interview to our reporter and did not make the comments that were reported in the headline.

We apologise for any distress and embarrassment our article has caused to Sir Roger Moore and we have agreed to pay him damages and legal costs.

But what also spread far and wide was the "interview" itself. That's not quite so good, given it didn't actually happen.

Firstly, it appears the Daily Mail lifted the interview — rewriting a piece from another newspaper as a news story of their own, usually not crediting the original source in the process. Since we know the encounter between Moore and the People's journalist never actually happened, they must not have checked with Moore or anyone involved with him. Instead, they appeared to have directly re-printed quotes from the now-removed People piece.

The Mail piece is also down, though. So how do we know it existed? Because the Australian Associated Press picked it up, and syndicated it out as news to its subscribers. And those stories are still up.

Take this one, from New Zealand's Otago Daily Times:

British actor Roger Moore says he has bedded more beauties than the suave, sophisticated and fictional spy who made him famous.

The four-time married 84-year-old who played James Bond for 12 years in seven films, told Britain's Daily Mail he was more suited to the phrase: "Moore ... Roger More" than his on-screen persona's famous introductory line "Bond ... James Bond".

"I've always been a hit with the ladies," Moore said.

"I couldn't possibly say how many I've been out with because I'm a gentleman. But more importantly, I just haven't kept count. I've had more women than James Bond. It was always `Moore ... Roger More'."

Moore didn't actually say any of that, of course. It all seems to have been taken from the retracted interview. But that doesn't stop the 49 news sites which have reprinted that exact quote, word for word, punctuation for punctuation. As for the headline claim — that he said "I've had more women than James Bond" — 216 places have carried the claim.

When it comes to best journalistic practices, this is obviously an argument for doing your own research. But if nothing else, it's an argument for actually making the most of the fact that the internet, unlike paper, lets you link back to your sources, so that you — and readers — can notice if you've used a claim which has since been retracted.

If nothing else, it helps avoid embarrassing mess-ups like this.

The one thing we still don't know is why the Sunday People ran the interview in the first place. Were they duped by a fake Moore or a bad freelancer? Or were they the dupers, hoping that no-one involved with Moore would notice?

Roger Moore, smouldering. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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“I felt very lonely”: addressing the untold story of isolation among young mothers

With one in five young mothers lonely “all the time”, it’s time for employers and services to step up.

“Despite having my child with me all the time, I felt very lonely,” says Laura Davies. A member of an advisory panel for the Young Women’s Trust, she had her son age 20. Now, with a new report suggesting that one in five young mums “feels lonely all the time”, she’s sharing her story.

Polling commissioned by the Young Women’s Trust has highlighted the isolation that young motherhood can bring. Of course, getting out and about the same as you did before is never easy once there’s a young child in the picture. For young mothers, however, the situation can be particularly difficult.

According to the report, over a quarter of young mothers leave the house just once a week or less, with some leaving just once a month.

Aside from all the usual challenges – like wrestling a colicky infant into their jacket, or pumping milk for the trip with one hand while making sure no-one is crawling into anything dangerous with the other – young mothers are more likely to suffer from a lack of support network, or to lack the confidence to approach mother-baby groups and other organisations designed to help. In fact, some 68 per cent of young mothers said they had felt unwelcome in a parent and toddler group.

Davies paints what research suggests is a common picture.

“Motherhood had alienated me from my past. While all my friends were off forging a future for themselves, I was under a mountain of baby clothes trying to navigate my new life. Our schedules were different and it became hard to find the time.”

“No one ever tells you that when you have a child you will feel an overwhelming sense of love that you cannot describe, but also an overwhelming sense of loneliness when you realise that your life won’t be the same again.

More than half of 16 to 24-year-olds surveyed said that they felt lonelier since becoming a mother, with more than two-thirds saying they had fewer friends than before. Yet making new friends can be hard, too, especially given the judgement young mothers can face. In fact, 73 per cent of young mothers polled said they’d experienced rudeness or unpleasant behaviour when out with their children in public.

As Davies puts it, “Trying to find mum friends when your self-confidence is at rock bottom is daunting. I found it easier to reach out for support online than meet people face to face. Knowing they couldn’t judge me on my age gave me comfort.”

While online support can help, however, loneliness can still become a problem without friends to visit or a workplace to go to. Many young mothers said they would be pleased to go back to work – and would prefer to earn money rather than rely on benefits. After all, typing some invoices, or getting back on the tills, doesn’t just mean a paycheck – it’s also a change to speak to someone old enough to understand the words “type”, “invoice” and “till”.

As Young Women’s Trust chief executive Dr Carole Easton explains, “More support is needed for young mothers who want to work. This could include mentoring to help ease women’s move back into education or employment.”

But mothers going back to work don’t only have to grapple with childcare arrangements, time management and their own self-confidence – they also have to negotiate with employers. Although the 2003 Employment Act introduced the right for parents of young children to apply to work flexibly, there is no obligation for their employer to agree. (Even though 83 per cent of women surveyed by the Young Women’s Trust said flexible hours would help them find secure work, 26 per cent said they had had a request turned down.)

Dr Easton concludes: “The report recommends access to affordable childcare, better support for young women at job centres and advertising jobs on a flexible, part-time or job share basis by default.”

Stephanie Boland is digital assistant at the New Statesman. She tweets at @stephanieboland