Anatomy of a cock-up: how the People's fake Roger Moore interview made it to New Zealand

Featuring a cameo from Mail Online.

The Sunday People's apology for a Roger Moore interview which never happened has been spread far and wide:

On 16 September we published an article headed “I’ve had Moore women than James Bond” which claimed that Sir Roger Moore had recently spoken exclusively to The People and made comments to our journalist about his private life.

We now accept that Sir Roger did not give an interview to our reporter and did not make the comments that were reported in the headline.

We apologise for any distress and embarrassment our article has caused to Sir Roger Moore and we have agreed to pay him damages and legal costs.

But what also spread far and wide was the "interview" itself. That's not quite so good, given it didn't actually happen.

Firstly, it appears the Daily Mail lifted the interview — rewriting a piece from another newspaper as a news story of their own, usually not crediting the original source in the process. Since we know the encounter between Moore and the People's journalist never actually happened, they must not have checked with Moore or anyone involved with him. Instead, they appeared to have directly re-printed quotes from the now-removed People piece.

The Mail piece is also down, though. So how do we know it existed? Because the Australian Associated Press picked it up, and syndicated it out as news to its subscribers. And those stories are still up.

Take this one, from New Zealand's Otago Daily Times:

British actor Roger Moore says he has bedded more beauties than the suave, sophisticated and fictional spy who made him famous.

The four-time married 84-year-old who played James Bond for 12 years in seven films, told Britain's Daily Mail he was more suited to the phrase: "Moore ... Roger More" than his on-screen persona's famous introductory line "Bond ... James Bond".

"I've always been a hit with the ladies," Moore said.

"I couldn't possibly say how many I've been out with because I'm a gentleman. But more importantly, I just haven't kept count. I've had more women than James Bond. It was always `Moore ... Roger More'."

Moore didn't actually say any of that, of course. It all seems to have been taken from the retracted interview. But that doesn't stop the 49 news sites which have reprinted that exact quote, word for word, punctuation for punctuation. As for the headline claim — that he said "I've had more women than James Bond" — 216 places have carried the claim.

When it comes to best journalistic practices, this is obviously an argument for doing your own research. But if nothing else, it's an argument for actually making the most of the fact that the internet, unlike paper, lets you link back to your sources, so that you — and readers — can notice if you've used a claim which has since been retracted.

If nothing else, it helps avoid embarrassing mess-ups like this.

The one thing we still don't know is why the Sunday People ran the interview in the first place. Were they duped by a fake Moore or a bad freelancer? Or were they the dupers, hoping that no-one involved with Moore would notice?

Roger Moore, smouldering. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Is defeat in Stoke the beginning of the end for Paul Nuttall?

The Ukip leader was his party's unity candidate. But after his defeat in Stoke, the old divisions are beginning to show again

In a speech to Ukip’s spring conference in Bolton on February 17, the party’s once and probably future leader Nigel Farage laid down the gauntlet for his successor, Paul Nuttall. Stoke’s by-election was “fundamental” to the future of the party – and Nuttall had to win.
 
One week on, Nuttall has failed that test miserably and thrown the fundamental questions hanging over Ukip’s future into harsh relief. 

For all his bullish talk of supplanting Labour in its industrial heartlands, the Ukip leader only managed to increase the party’s vote share by 2.2 percentage points on 2015. This paltry increase came despite Stoke’s 70 per cent Brexit majority, and a media narrative that was, until the revelations around Nuttall and Hillsborough, talking the party’s chances up.
 
So what now for Nuttall? There is, for the time being, little chance of him resigning – and, in truth, few inside Ukip expected him to win. Nuttall was relying on two well-rehearsed lines as get-out-of-jail free cards very early on in the campaign. 

The first was that the seat was a lowly 72 on Ukip’s target list. The second was that he had been leader of party whose image had been tarnished by infighting both figurative and literal for all of 12 weeks – the real work of his project had yet to begin. 

The chances of that project ever succeeding were modest at the very best. After yesterday’s defeat, it looks even more unlikely. Nuttall had originally stated his intention to run in the likely by-election in Leigh, Greater Manchester, when Andy Burnham wins the Greater Manchester metro mayoralty as is expected in May (Wigan, the borough of which Leigh is part, voted 64 per cent for Brexit).

If he goes ahead and stands – which he may well do – he will have to overturn a Labour majority of over 14,000. That, even before the unedifying row over the veracity of his Hillsborough recollections, was always going to be a big challenge. If he goes for it and loses, his leadership – predicated as it is on his supposed ability to win votes in the north - will be dead in the water. 

Nuttall is not entirely to blame, but he is a big part of Ukip’s problem. I visited Stoke the day before The Guardian published its initial report on Nuttall’s Hillsborough claims, and even then Nuttall’s campaign manager admitted that he was unlikely to convince the “hard core” of Conservative voters to back him. 

There are manifold reasons for this, but chief among them is that Nuttall, despite his newfound love of tweed, is no Nigel Farage. Not only does he lack his name recognition and box office appeal, but the sad truth is that the Tory voters Ukip need to attract are much less likely to vote for a party led by a Scouser whose platform consists of reassuring working-class voters their NHS and benefits are safe.
 
It is Farage and his allies – most notably the party’s main donor Arron Banks – who hold the most power over Nuttall’s future. Banks, who Nuttall publicly disowned as a non-member after he said he was “sick to death” of people “milking” the Hillsborough disaster, said on the eve of the Stoke poll that Ukip had to “remain radical” if it wanted to keep receiving his money. Farage himself has said the party’s campaign ought to have been “clearer” on immigration. 

Senior party figures are already briefing against Nuttall and his team in the Telegraph, whose proprietors are chummy with the beer-swilling Farage-Banks axis. They deride him for his efforts to turn Ukip into “NiceKip” or “Nukip” in order to appeal to more women voters, and for the heavy-handedness of his pitch to Labour voters (“There were times when I wondered whether I’ve got a purple rosette or a red one on”, one told the paper). 

It is Nuttall’s policy advisers - the anti-Farage awkward squad of Suzanne Evans, MEP Patrick O’Flynn (who famously branded Farage "snarling, thin-skinned and aggressive") and former leadership candidate Lisa Duffy – come in for the harshest criticism. Herein lies the leader's almost impossible task. Despite having pitched to members as a unity candidate, the two sides’ visions for Ukip are irreconcilable – one urges him to emulate Trump (who Nuttall says he would not have voted for), and the other urges a more moderate tack. 

Endorsing his leader on Question Time last night, Ukip’s sole MP Douglas Carswell blamed the legacy of the party’s Tea Party-inspired 2015 general election campaign, which saw Farage complain about foreigners with HIV using the NHS in ITV’s leaders debate, for the party’s poor performance in Stoke. Others, such as MEP Bill Etheridge, say precisely the opposite – that Nuttall must be more like Farage. 

Neither side has yet called for Nuttall’s head. He insists he is “not going anywhere”. With his febrile party no stranger to abortive coup and counter-coup, he is unlikely to be the one who has the final say.