What were the biggest media myths of 2012?

From the Essex lion to the Liverpool Care Pathway, three contributors find the truth behind the media misreporting.

With the Leveson inquiry putting newspaper editors on their best behaviour, 2012 has naturally been a lean year for poorly supported sensational stories in our print media. Surprisingly, this hasn't left those of us who like excitement any worse off. The truth has been as exciting as any disturbing editors' fantasies we've seen in previous years.

We had an escaped lion in Essex. A lion! In Essex! With pictures and everything. They weren't even clumsily Photoshopped ones that appeared during last year's riots. Oh, hang on, they were.

Still, never mind. Pick up any issue of the Express and you'll find all sorts of gripping news about the weather or the EU banning pegs or something. Except the weather stories never match up with reality and the paper's often forgetting to print letters from EU spokespeople pointing out the Europe stories are, uh, not true.

But the most sensational news this year came from the Mail, in its 14-page expose of the quasi-masonic conspiracy surrounding the Leveson inquiry, sneaking a shadowy cabal of sinister figures right into the bosom of our democracy, like a knife into its very heart.

It's...oh sod it. I can't even keep up the pretence of this one being true even for the purposes of smartarsed sarcasm. The 16 November edition of the Daily Mail should be studied for generations as an example of how newspapers threw their weight around to silence critics using thin, sensationalised personal attacks.

That, more than any other story, is a signal that big splashes based on teeny tiny evidence will be with us for years to come. Luckily, so will lions. And Photoshop.

Steve Riley is the author of the Five Chinese Crackers blog

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"Care? No this is a pathway to killing people that doctors deem worthless," is one recent headline that horrified me both personally as a terminally-ill cancer patient and professionally as a Specialist Registrar in Elderly Medicine with an interest in Palliative Care.

Reporting over recent months about the Liverpool Care Pathway, a framework for best practice that is widely considered to be the gold standard when delivering end-of-life care, has been in my opinion consistently sensationalist and misleading in many British newspapers.

As a terminally-ill patient I find these stories extremely worrying given what the next few months hold for me. If it were not for my background I would start to doubt the underlying motives of the healthcare professionals providing my end-of-life care. The irresponsible reporting I feel is gradually chipping away at the essential foundation of trust that we as patients should always have in our doctors.

It has sown seeds of doubt that perhaps the main motivators to deliver care are monetary and resource-driven rather than acting wholly in the patient’s best interests. I am also extremely anxious that my family may interpret the LCP as ‘killing’ me rather than my cancer being responsible for my demise, making an already highly emotive time even more distressing.

Dying patients and their families who read these stories may come to think that they will be starved to death, their symptoms will not be adequately managed and that they do not matter to the people who are supposedly providing their healthcare. I wonder whether the journalists who write these articles consider the huge psychological distress they cause many terminally ill people.

My reality though is that I have a good understanding of what the LCP actually is and how it’s appropriate use guides healthcare professionals to help patients achieve comfortable and dignified deaths. I am clear in my own mind that I would want to be cared for using the LCP when my time comes and I have communicated this very clearly to my family.

As a doctor, the misrepresentation of the LCP in the mainstream media has left me in a difficult place. I have already seen a reluctance among colleagues to use the pathway since the controversy arose. Should we, as an educated profession, let the media influence our practice in this way? I believe we should continue to use an evidence-based management plan that considers the patient holistically and focusses on communication and excellent symptom control, bringing the superior care hospices offer into the hospital environment.

I feel infuriated about the accusations of "backdoor euthanasia" undermining the care doctors and nurses provide on a daily basis. I also worry that the threat of litigation may drive skilled and compassionate clinicians away from the NHS. The challenge that now faces us as doctors is to overcome the misleading reporting and be able to discuss these issues calmly, objectively and attentively to patients facing death and their relatives.

There have clearly been episodes of care that have been sub-standard described in the papers. This saddens me that at such an important time in someone’s life the NHS is sometimes failing them, but I believe this cannot be blamed solely on the LCP. I feel it is because of inadequate communication or inappropriate use of the pathway with failure to follow the guidelines and lack of on-going training.

So, as someone dying of cancer in the foreseeable future and who looks after patients in the very final stages of their lives on a daily basis, the scare-mongering and sensationalist reporting of the issues involved - in particular the LCP - has caused me a great deal of personal anguish. It is going to take a monumental effort to restore public trust in our end-of-life care practices after the damage done by the media, but I believe we will in time restore that trust by expressing compassion and doing our absolute best for these patients and their families.  

Kate Granger is a doctor, a cancer patient, and the author of The Other Side

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As a neuroscientist, it’s a dubious honour to be part of the field that gave us one of the all-time greats when it comes to science news based on flimsy evidence: Baroness Susan Greenfield.

Greenfield has espoused endlessly on the danger posed to people’s brains by computer games, the internet, social networking, screens in general and just being indoors at all (probably). She really went for broke in September though, in a Daily Mail article about the lasting damage caused to young brains by exposure to porn and "premature sexualisation".

Greenfield has been criticised repeatedly for her scaremongering stories about the dangers of modern technology on developmental process that rely only on the flimsiest of evidence, usually some offhand reference to a vaguely relevant study which only supports her argument via some considerable and questionable extrapolation.

The article about exposure to porn, though, doesn’t even go this far. The closest she gets to referencing a study is when she claims she has "spoken to young people" about the issue. Not even specifically children, "young people". Anecdotal evidence in general is no basis for alarmist claims about the workings of the brain, but in this case her whole argument and the article in general seems to be based on nothing but what young people are willing to admit about their porn viewing habits, to unfamiliar and severe 62-year-old women.

That would be flimsy grounds for a column in Nuts magazine, let alone a science article.

Dean Burnett is a neuroscientist and comedian who also blogs for the Guardian

Not the same lion newspapers of which newspapers reported sightings in Essex. Photograph: Getty Images
Photo: Getty
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The Liverpool protest was about finding a place for local support in a global game

Fans of other clubs should learn from Anfield's collective action.

One of the oldest songs associated with Liverpool Football Club is Poor Scouser Tommy, a characteristically emotional tale about a Liverpool fan whose last words as he lies dying on a WWII battlefield are an exhalation of pride in his football team.

In November 2014, at the start of a game against Stoke City, Liverpool fans unfurled a banner across the front of the Kop stand, daubed with the first line of that song: “Let me tell you a story of a poor boy”. But the poor boy wasn’t Tommy this time; it was any one of the fans holding the banner – a reference to escalating ticket prices at Anfield. The average matchday ticket in 1990 cost £4. Now a general admission ticket can cost as much as £59.

Last Saturday’s protest was more forthright. Liverpool had announced a new pricing structure from next season, which was to raise the price of the most expensive ticket to £77. Furious Liverpool fans said this represented a tipping point. So, in the 77th minute of Saturday’s match with Sunderland, an estimated 15,000 of the 44,000 fans present walked out. As they walked out, they chanted at the club’s owners: “You greedy bastards, enough is enough”.

The protest was triggered by the proposed price increase for next season, but the context stretches back over 20 years. In 1992, the top 22 clubs from the 92-club Football League broke away, establishing commercial independence. This enabled English football’s elite clubs to sign their own lucrative deal licensing television rights to Rupert Murdoch’s struggling satellite broadcaster, Sky.

The original TV deal gave the Premier League £191 million over five years. Last year, Sky and BT agreed to pay a combined total of £5.14 billion for just three more years of domestic coverage. The league is also televised in 212 territories worldwide, with a total audience of 4.7 billion. English football, not so long ago a pariah sport in polite society, is now a globalised mega-industry. Fanbases are enormous: Liverpool may only crowd 45,000 fans into its stadium on matchday, but it boasts nearly 600 million fans across the globe.

The matchgoing football fan has benefited from much of this boom. Higher revenues have meant that English teams have played host to many of the best players from all over the world. But the transformation of local institutions with geographic support into global commercial powerhouses with dizzying arrays of sponsorship partners (Manchester United has an ‘Official Global Noodle Partner’) has encouraged clubs to hike up prices for stadium admission as revenues have increased.

Many hoped that the scale of the most recent television deal would offer propitious circumstances for clubs to reduce prices for general admission to the stadium while only sacrificing a negligible portion of their overall revenues. Over a 13-month consultation period on the new ticket prices, supporter representatives put this case to Liverpool’s executives. They were ignored.

Ignored until Saturday, that is. Liverpool’s owners, a Boston-based consortium who have generally been popular on Merseyside after they won a legal battle to prize the club from its previous American owners, backed down last night in supplicatory language: they apologised for the “distress” caused by the new pricing plan, and extolled the “unique and sacred relationship between Liverpool Football Club and its supporters”.

The conflict in Liverpool between fans and club administrators has ended, at least for now, but the wail of discontent at Anfield last week was not just about prices. It was another symptom of the broader struggle to find a place for the local fan base in a globalised mega-industry.The lazy canard that football has become a business is only half-true. For the oligarchs and financiers who buy and sell top clubs, football is clearly business. But an ordinary business has free and rational consumers. Football fans are anything but rational. Once the romantic bond between fan and team has been forged, it does not vanish. If the prices rise too high, a Liverpool fan does not decide to support Everton instead.

Yet the success of the protest shows that fans retain some power. Football’s metamorphosis from a game to be played into a product to be sold is irreversible, but the fans are part of that product. When English football enthusiasts wake in the small hours in Melbourne to watch a match, part of the package on their screen is a stadium full of raucous supporters. And anyone who has ever met someone on another continent who has never travelled to the UK but is a diehard supporter of their team knows that fans in other countries see themselves as an extension of the local support, not its replacement.

English football fans should harness what power they have remaining and unite to secure a better deal for match goers. When Liverpool fans walked out on Saturday, too many supporters of other teams took it as an opportunity for partisan mockery. In football, collective action works not just on the pitch but off it too. Liverpool fans have realised that. Football fandom as a whole should take a leaf out of their book.