FT loses its motherloving mind with ill-advised rap-themed front page opinion piece

"Stay Middling And Retire Disappointed"

The FT has an incredible front-page opinion piece today. The print version has the headline "G-Dawg splashes out tax cuts like P Diddy with Dom Pérignon in his blingiest giveaway". Really:

The actual piece – which I so wanted to just cut and paste, because, wow - has more:

George Osborne could reinvent himself as a rapper if politics loses its appeal. He sprinkled his Budget – sorry “Autumn Statement” – with shout-outs to his posse (the MPs for Hereford, Burnley and Thurrock)… Giving back to his homies, the chancellor splashed out with tax cuts like P Diddy dispensing Dom Pérignon to a thirsty entourage…

Mr Osborne also talked up the soljaz on the street, if the small businesses who are the backbone of our nation may be described thus…

Having laid claim to the business ‘hood

– A short break here to point out that marvellously, even when writing in faux-hip-hop slang, the FT style guide still insists on a leading apostrophe in the word "hood" –

Having laid claim to the business ‘hood, G-Dawg was free to pursue his beef with its most disrespected inhabitants: the banks…

For [small businesses], life is currently a case of Stay Middling And Retire Disappointed rather than Get Rich Or Die Tryin’.

As an art form, rap is loud, but lacking in substance.

– A second parenthetical to point out that that sentence was the pull quote of the entire piece –

That was the problem with Mr Osborne’s Autumn Statement too… To critics, Mr Osborne still resembles Boy George more than 50 Cent.

Wow.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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