The sinister campaign against Page 3

At worst, campaigners are engaging in exactly the same sort of sexual policing and censorship that The Sun does. The answer is more nudity, not less, says Martin Robbins.

The British public regards The Sun as one of the least trustworthy sources of news in the country while buying it more than any other newspaper. In this respect, The Sun sits on an evolutionary line that can be traced from early magicians to modern day reality television like The Only Way Is Essex: light entertainment in which the obvious bullshit simply adds to the charm.

Sex and degradation are other elements linking these art forms, evolving similarly in each case. It was only in the 20th century that the ‘glamorous assistant’ trope became cliché in magic, and soon acts routinely depicted the routine abuse or humiliation of a female assistant by a male magician – sawing her in half, for example. Big Brother began in 2001 with fairly normal people, but by the mid-Nothings it – and the countless imitators it spawned – was becoming sexier and more degrading as each year passed.

On the question of whether individual acts or programs are ‘sexist’ your mileage may vary, but taken as a whole the magic community reeks of what Hayley Morgan described as “overwhelming machismo”, a culture often guilty of “boxing women into an over-sexualised, under-valued subordinate position.” The same can be applied to reality TV, in which ‘characters’ are carefully edited into their roles.  Reality stars and magician’s assistants may not feel particularly exploited or humiliated themselves; but they’re part of a tradition that relentlessly encourages audiences to mock or pity certain groups of people, be they women, wannabes, people with mental health issues, or the meticulously vajazzled.

Tim Ireland has written at length about the Sun’s flagship norkfest, neatly tracing how the page became more cynical under the editorship of Rebekah Wade. The ‘saucy postcard’ captions of the past – captions that at least made some reference to the girl’s own personality or life – were replaced with bizarrely incongruous editorial comment - the ‘News in Briefs’. One infamous caption has ‘Danni’ responding to the discovery of the Higgs Boson with: “I’ve often wondered how quarks and other sub-atomic particles gain mass” – the ‘joke’ being that a woman with big boobs would know anything about physics. Other captions promote crude propaganda, turning the women into mere editorial avatars: “The axe should fall next on those silly politically-correct council jobs,” Natasha, 21, allegedly opines. It’s these dehumanising subtexts of mockery and puppetry that make Page 3 so sinister.

In magic, reality television or tabloid culture, the sex itself isn’t really the problem. There are sexy feminist entertainers in magic, film and theatre, feminist porn producers, and sex-positive groups within feminism. The danger comes from the prevailing culture – a context in which women must be a certain type or play a particular role. Tabloids aren’t misogynistic because they publish pictures of exposed flesh, they’re misogynistic because they relentlessly attack, punish, humiliate and belittle women – whether famous or not – for any aspect of their behaviour, appearance or sexuality that deviates from an incredibly rigid and narrow set of standards. The most disturbing thing about Page 3 isn’t the fact that there are naked breasts on it; it’s that every pair of naked breasts looks the same, expresses the same opinions, and exists in a context where the owners of naked breasts are casually belittled and dehumanised.

All of this brings me to Lucy Holmes’s recently-launched petition, asking The Sun to scrap Page 3. The petition says nothing about the problems with Page 3 I’ve raised above, fixating instead on the nipples. “George Alagiah doesn’t say, ‘And now let’s look at Courtney, 21, from Warrington’s bare breasts,’ in the middle of the 6 O’ Clock News, does he, Dominic?” reads the text, continuing: “Philip and Holly don’t flash up pictures of Danni, 19, from Plymouth, in just her pants and a necklace, on This Morning, do they, Dominic?” It goes on to inform the hapless Dominic (Mohan, The Sun’s editor): “you shouldn’t show the naked breasts of young women in your widely read ‘family’ newspaper.”

It’s worth pointing out that the belief that bare boobs are family-wrecking weapons of child corruption is not a particularly helpful one, and fuels exactly the sort of mood that makes it difficult for mothers to breast-feed in public places. That aside, both comparisons seem misguided. The Sun is more adult comic than family newspaper, as Liam Mullone pointed out in HuffPo (“Tits please, I’m a liberal”): “Boobs are not news, but then neither is anything else in a paper comprised entirely of hearsay, gossip and trenchant opinion.”

Meanwhile This Morning is a show that has recently featured both the world’s biggest penis (no, not Schofield, behave) and the world’s biggest breasts. Like many such shows, it’s presented by a grey-haired 50-year old man accompanied by a glamorous woman 20 years his junior; in this case a former lingerie model who is a regular fixture in FHM’s ‘100 Sexiest Women’ list, and who celebrated winning a ‘best celebrity cleavage’ award last spring. Whatever your views on this, it’s hard to understand the logic of holding breakfast TV shows up as some sort of feminist standard for The Sun to meet.

But then this petition isn’t really about misogyny at all, it’s rooted in the same desire for sexual hegemony we see in anti-porn campaigns, or Naomi Wolf’s latest literary clusterfuck, or – ironically – in The Sun itself: the idea that there exists one sexuality superior to all others, and that it’s this sexuality we should all should aspire too. For the woman who started this petition, that’s ‘beautiful sex’, a concept she explains in a manifesto posted on her blog, “How to Start a Sexual Revolution” . It’s possibly the first manifesto that invokes Lenin in the pursuit of better sex.

“I don’t think sex is beautiful at the moment,” Holmes rudely declares, before doing some searches on That Internet and regurgitating some Daily Mail sound-bites about how our precious innocent children are being corrupted by porn. Holmes finds a facial cumshot and a ‘cute chubby girl’ masturbating and a lady giving a blowjob and declares that these images are ‘ugly’. It doesn’t seem to occur to Holmes that what she considers beautiful (“loving union culminating in waves of bliss”), or what I consider beautiful (angry Scrabble followed by several hours of whisky and punishment), may not be what everybody else considers beautiful. As Hayley Stevens puts it:

“It’s naive to suggest that sex should be beautiful because sex is a personal thing and what works for one doesn’t always work for another – to suggest that those who prefer rough or dominant sex are doing an ugly thing is really uninformed and perpetuates a damaging stigma against those who act on their sexual desires that happen to involve such activities. Some people like to be dominated, some like to play rough, some like to be humiliated. Others don’t. As long as all involved are consenting adults there isn’t a problem.”

Live and let live I say, but this isn’t enough for Holmes. She describes: “a 13 minute video of a lady in lap dancer shoes, who could really have done with brushing her tongue, giving a man a blowjob while he kindly holds her head held down”. The gratuitous implications of dirtiness and submission to violence feel a lot like slut-shaming, and as Hayley Stevens points out these attitudes are written all over the petition and the comments left by its 42,000 signatories (at the time of writing). Many of the comments and sound-bites could have come straight out of the campaign against online porn, or the tragically ill-informed sexualisation debate. The politician Lynne Featherstone even linked Page 3 specifically to domestic violence, an extremely unhelpful assertion to make without evidence, and one that suggests nudity rather than misogyny is the issue.

That’s hardly surprising, because the only reason to pick Page 3 as a target - while ignoring far more misogynistic content on pages 1, 2, 4, 5, or indeed the entire Mail Online "sidebar of shame"- is the nudity. In this respect, the petition has hijacked a legitimate concern – misogyny – to get support for a morally-conservative campaign against adult publishing, sucking in careless celebrity supporters along the way.

Nudity is not automatically misogyny, nor is the appreciation of beauty or sexuality. The female body is not something to be ashamed of or to fear - it doesn’t corrupt men as rape apologists or anti-porn campaigners would claim, nor does it damage the minds of children. Removing the nudity from Page 3 would not in any way decrease the misogyny on that page, or in the paper as a whole. At best, misguided attempts to censor nudity distract from the real battle that must be fought, to challenge a tabloid culture in which misogyny oozes from every page. At worst, campaigners are engaging in exactly the same sort of sexual policing and censorship that The Sun does: one side attacking non-conformists, the other belittling the choices of ‘sluts’.  

Personally I can’t stand Page 3, but I say the answer is more nudity in newspapers, not less. Put more boobs on Page 3, and add some cocks too. Show people of every size, shape, colour, gender and sexuality; let them speak in their own voice, and celebrate them all. That, rather than self-censorship of adult-oriented content, would be a progressive tabloid revolution worth fighting for. 

Delicious buns. Photo: KHRawlings/Flickr, used under a Creative Commons licence.

Martin Robbins is a Berkshire-based researcher and science writer. He writes about science, pseudoscience and evidence-based politics. Follow him on Twitter as @mjrobbins.

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war