Survey finds 88 per cent of mag readers prefer print
Subscribers on the up.
The overwhelming majority of people prefer to read magazine content in print and just a third of tablet owners use them to access magazines, according to a new study.
Deloitte’s sixth annual State of the Media Survey found 88 per cent of people who read magazine content in 2011 preferred to do so in print - a proportion unchanged since 2010.
It found that 2011 was a “good year for magazines” after 35 per cent of respondents said they subscribed to at least one magazine, up from 29 per cent in 2010.
But despite a sharp rise in the number of tablet devices in the UK, online magazine subscriptions remained flat at just 2 per cent.
Seven per cent of respondents said they preferred to access magazine content via a laptop or PC and the remainder opted for the tablet or smartphone.