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ASA rejects Express Health Lottery splash complaint

A senior journalism lecturer complained after Express owner Richard Desmond's health lottery was adv


The Advertising Standards Authority has declined to rule on whether front page stories in the Daily Express and Star newspapers breached its rules saying that this was beyond its "remit".

Philip Cowan, a senior lecturer in journalism at the University of Hertfordshire, complained over a Daily Express front page from last September which carried the headline: "NEW LOTTERY TO MAKE BRITAIN BETTER".

Sister title the Daily Star carried a front page story saying: "£50m LOTTO TONIC FOR BRITAIN."

Cowan claimed that both stories broke the ASA code by promoting the Health Lottery launched by Express Newspapers owner Richard Desmond.

Read more at the Press Gazette

Dominic Ponsford is editor of Press Gazette