About £255m, roughly £20m more than what was spent last March, is likely to be spent on television advertising alone. The government's ads will form the chunk of these advertisements.
Individually, the ad revenues of ITV's family of channels, are expected to increase by 6 per cent y-o-y. Ad revenues of Channel 4's main network, and its digital stations such as E4, are likely to rise by 12 and 14 per cent y-o-y respectively. Channel Five and BSkyB are likely to see 12 and 22 per cent y-o-y respective growth, in their ad revenues.
Media analysts warn that the rebound would not be sufficient to indicate any sort of meaningful recovery.