Sex, children and Mail Online

The Daily Mail campaigns against the sexualisation of children. Meanwhile, its website runs pictures of 14-year-old Kylie Jenner in a "tiny wetsuit" and "skimpy bikinis". What's wrong here?

Kylie Jenner is “seen posing up against a rusty old truck” with her sister, Kendall, in their “flirty white dresses.” With “much longer limbs” than their more famous siblings they “made the most of their trim pins”. Later, Kylie changes into an olive-green gown “which is skimpy around the bust area”, and “works her magic in front of the camera”. She has less modelling experience than Kendall, a swimsuit model who “is envied by millions of girls … for her lithe figure,” but is catching up, and loves “posing for the cameras”.

Kylie Jenner is 14 years old.

She is the daughter of Olympian Bruce and Kris Kardashian, and stepsister to Khloe, Kim, Kourtney and Rob. Her sister, Kendall, recently turned 16. The quotes above are all taken from a single Mail Online article, which is just of one of dozens written about the young girls. A more recent headline reports that they “don tiny wetsuits for a day at the beach”. The article is based on a picture that Kendall posted on Twitter; it was spotted by the all-seeing Daily Mail Reporter, who apparently felt that 14- and 16-year-old girls wearing “very short wetsuits” would attract clicks.

 

Elsewhere on the site, six photos appear of the “teen bikini queens” soaking up the sun. Daily Mail Reporter describes them as “exhibitionists” who “display maturity and a lifestyle far beyond their years”. Fourteen-year-old Kylie is “not exactly shy!” as she “gets dressed in full view of passers-by”, an image Mail Online editors feel must be shared with the world. Days later, Daily Mail Reporter is shocked - shocked! - to find that the Kardashian family have included the two girls in a “raunchy home music video”. The “sexually-charged” performance features “teenagers Kendall and Kylie dancing suggestively in skimpy bikinis” and “shaking their bottoms for the camera”. The Mail show a picture of the girls, captioned Too young?” In case readers still aren’t sure, they helpfully provide the full video too. 

Enough.

Of course the Kardashians court publicity. The Kardashian name is a brand, and the family are a business built around the meticulously stage-managed performances of people who have chosen to live life as low-brow art. One can criticise adults for making that choice, and say that they deserve to reap the consequences of their actions; it is not so easy to dismiss the plight of a 14-year-old girl who - like any princess destined for a throne - has her choices made for her. Her family created the photo opportunities, photographers decided to take pictures of her posing in a bikini, picture agencies bought and sold the snaps, and newspaper editors chose to run them. At no stage in this celebrity industry assembly line does anybody seem to have considered whether it was appropriate to exploit a child in this revolting fashion.

At 14, Kylie has come late to celebrity. Six-year-old Suri Cruise, daughter of Tom and Katie, has been featured in more than six hundred Daily Mail articles - almost one for every three days of her life. In 2010 the Mail reported that the four-year-old was spotted snuggling up in her pink 'blankie',” observing that: “the comforter has been a constant feature in little Suri's A-list jetset life, and it seems that she isn't quite ready to give it up”. If this seems ‘cute’ to you, imagine this sort of obsessive media scrutiny applied to you or your child at the same age. No wonder that in 2008 the Mail could report that: Suri Cruise may be only two years old but it seems the toddler has already developed a dislike for photographers.”

The next stage, surely, is for the intrepid Daily Mail Reporter to venture through the vaginas of pregnant celebrities with a microphone and a handycam, in order to rank the relative cuteness of famous foetuses. Of course MailOnline's editor, Martin Clarke, told the Leveson Inquiry that “we don’t report pregnancies unless confirmed by the subject”, but as TabloidWatch reported recently they’re happy to cover rumoured pregancies; whether revealing that Megan Fox is “still staying mum” about her “growing ‘bump’,” or asking whether Gisele has “something to hide?” Clarke and his competitors are leading us into a brave new world where people can be celebrities from conception to grave.

As worrying as this is, it is the treatment of teenage girls that is most worrying. The Jenners are far from the only targets - Jimmy Saville-Row at Vice Magazine recently highlighted, the Mail’s alarmingly frequent use of the phrase “all grown up” to describe adolescents, to which I would add the equally creepy “older than her years”. The coverage of Kick Ass star Chloe Moretz at the age of 14 contains some classic examples: looking “all grown up” she was “every inch the classy young lady” at a film premiere, for example. All this comes from a newspaper campaigning vigorously against ‘sexualisation’ and its impact on children.

Remarkably, there is nothing in the PCC code to stop Mail Online publishing images of young children accompanied by such commentary. Section 6 of the code, focusing on children, says that “young people should be free to complete their time at school without unnecessary intrusion” and that editors “must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child’s life”. In the case of Kylie Jenner, a celebrity under construction placed firmly in the public domain by her parents, neither rule really applies. That is a state of affairs the Leveson Inquiry would do well to consider. If Paul Dacre’s concerns about sexualisation are genuine, then perhaps he might like to consider it too.

Martin Robbins is a writer and researcher. Find him at The Lay Scientist or on Twitter: @mjrobbins

Kendall and Kylie Jenner are regular fixtures on Mail Online. Photo: Getty Images

Martin Robbins is a Berkshire-based researcher and science writer. He writes about science, pseudoscience and evidence-based politics. Follow him on Twitter as @mjrobbins.

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Cabinet audit: what does the appointment of Andrea Leadsom as Environment Secretary mean for policy?

The political and policy-based implications of the new Secretary of State for Environment, Food and Rural Affairs.

A little over a week into Andrea Leadsom’s new role as Secretary of State for Environment, Food and Rural Affairs (Defra), and senior industry figures are already questioning her credentials. A growing list of campaigners have called for her resignation, and even the Cabinet Office implied that her department's responsibilities will be downgraded.

So far, so bad.

The appointment would appear to be something of a consolation prize, coming just days after Leadsom pulled out of the Conservative leadership race and allowed Theresa May to enter No 10 unopposed.

Yet while Leadsom may have been able to twist the truth on her CV in the City, no amount of tampering will improve the agriculture-related side to her record: one barely exists. In fact, recent statements made on the subject have only added to her reputation for vacuous opinion: “It would make so much more sense if those with the big fields do the sheep, and those with the hill farms do the butterflies,” she told an audience assembled for a referendum debate. No matter the livelihoods of thousands of the UK’s hilltop sheep farmers, then? No need for butterflies outside of national parks?

Normally such a lack of experience is unsurprising. The department has gained a reputation as something of a ministerial backwater; a useful place to send problematic colleagues for some sobering time-out.

But these are not normal times.

As Brexit negotiations unfold, Defra will be central to establishing new, domestic policies for UK food and farming; sectors worth around £108bn to the economy and responsible for employing one in eight of the population.

In this context, Leadsom’s appointment seems, at best, a misguided attempt to make the architects of Brexit either live up to their promises or be seen to fail in the attempt.

At worst, May might actually think she is a good fit for the job. Leadsom’s one, water-tight credential – her commitment to opposing restraints on industry – certainly has its upsides for a Prime Minister in need of an alternative to the EU’s Common Agricultural Policy (CAP); a policy responsible for around 40 per cent the entire EU budget.

Why not leave such a daunting task in the hands of someone with an instinct for “abolishing” subsidies  thus freeing up money to spend elsewhere?

As with most things to do with the EU, CAP has some major cons and some equally compelling pros. Take the fact that 80 per cent of CAP aid is paid out to the richest 25 per cent of farmers (most of whom are either landed gentry or vast, industrialised, mega-farmers). But then offset this against the provision of vital lifelines for some of the UK’s most conscientious, local and insecure of food producers.

The NFU told the New Statesman that there are many issues in need of urgent attention; from an improved Basic Payment Scheme, to guarantees for agri-environment funding, and a commitment to the 25-year TB eradication strategy. But that they also hope, above all, “that Mrs Leadsom will champion British food and farming. Our industry has a great story to tell”.

The construction of a new domestic agricultural policy is a once-in-a-generation opportunity for Britain to truly decide where its priorities for food and environment lie, as well as to which kind of farmers (as well as which countries) it wants to delegate their delivery.

In the context of so much uncertainty and such great opportunity, Leadsom has a tough job ahead of her. And no amount of “speaking as a mother” will change that.

India Bourke is the New Statesman's editorial assistant.