Sex, children and Mail Online

The Daily Mail campaigns against the sexualisation of children. Meanwhile, its website runs pictures of 14-year-old Kylie Jenner in a "tiny wetsuit" and "skimpy bikinis". What's wrong here?

Kylie Jenner is “seen posing up against a rusty old truck” with her sister, Kendall, in their “flirty white dresses.” With “much longer limbs” than their more famous siblings they “made the most of their trim pins”. Later, Kylie changes into an olive-green gown “which is skimpy around the bust area”, and “works her magic in front of the camera”. She has less modelling experience than Kendall, a swimsuit model who “is envied by millions of girls … for her lithe figure,” but is catching up, and loves “posing for the cameras”.

Kylie Jenner is 14 years old.

She is the daughter of Olympian Bruce and Kris Kardashian, and stepsister to Khloe, Kim, Kourtney and Rob. Her sister, Kendall, recently turned 16. The quotes above are all taken from a single Mail Online article, which is just of one of dozens written about the young girls. A more recent headline reports that they “don tiny wetsuits for a day at the beach”. The article is based on a picture that Kendall posted on Twitter; it was spotted by the all-seeing Daily Mail Reporter, who apparently felt that 14- and 16-year-old girls wearing “very short wetsuits” would attract clicks.

 

Elsewhere on the site, six photos appear of the “teen bikini queens” soaking up the sun. Daily Mail Reporter describes them as “exhibitionists” who “display maturity and a lifestyle far beyond their years”. Fourteen-year-old Kylie is “not exactly shy!” as she “gets dressed in full view of passers-by”, an image Mail Online editors feel must be shared with the world. Days later, Daily Mail Reporter is shocked - shocked! - to find that the Kardashian family have included the two girls in a “raunchy home music video”. The “sexually-charged” performance features “teenagers Kendall and Kylie dancing suggestively in skimpy bikinis” and “shaking their bottoms for the camera”. The Mail show a picture of the girls, captioned Too young?” In case readers still aren’t sure, they helpfully provide the full video too. 

Enough.

Of course the Kardashians court publicity. The Kardashian name is a brand, and the family are a business built around the meticulously stage-managed performances of people who have chosen to live life as low-brow art. One can criticise adults for making that choice, and say that they deserve to reap the consequences of their actions; it is not so easy to dismiss the plight of a 14-year-old girl who - like any princess destined for a throne - has her choices made for her. Her family created the photo opportunities, photographers decided to take pictures of her posing in a bikini, picture agencies bought and sold the snaps, and newspaper editors chose to run them. At no stage in this celebrity industry assembly line does anybody seem to have considered whether it was appropriate to exploit a child in this revolting fashion.

At 14, Kylie has come late to celebrity. Six-year-old Suri Cruise, daughter of Tom and Katie, has been featured in more than six hundred Daily Mail articles - almost one for every three days of her life. In 2010 the Mail reported that the four-year-old was spotted snuggling up in her pink 'blankie',” observing that: “the comforter has been a constant feature in little Suri's A-list jetset life, and it seems that she isn't quite ready to give it up”. If this seems ‘cute’ to you, imagine this sort of obsessive media scrutiny applied to you or your child at the same age. No wonder that in 2008 the Mail could report that: Suri Cruise may be only two years old but it seems the toddler has already developed a dislike for photographers.”

The next stage, surely, is for the intrepid Daily Mail Reporter to venture through the vaginas of pregnant celebrities with a microphone and a handycam, in order to rank the relative cuteness of famous foetuses. Of course MailOnline's editor, Martin Clarke, told the Leveson Inquiry that “we don’t report pregnancies unless confirmed by the subject”, but as TabloidWatch reported recently they’re happy to cover rumoured pregancies; whether revealing that Megan Fox is “still staying mum” about her “growing ‘bump’,” or asking whether Gisele has “something to hide?” Clarke and his competitors are leading us into a brave new world where people can be celebrities from conception to grave.

As worrying as this is, it is the treatment of teenage girls that is most worrying. The Jenners are far from the only targets - Jimmy Saville-Row at Vice Magazine recently highlighted, the Mail’s alarmingly frequent use of the phrase “all grown up” to describe adolescents, to which I would add the equally creepy “older than her years”. The coverage of Kick Ass star Chloe Moretz at the age of 14 contains some classic examples: looking “all grown up” she was “every inch the classy young lady” at a film premiere, for example. All this comes from a newspaper campaigning vigorously against ‘sexualisation’ and its impact on children.

Remarkably, there is nothing in the PCC code to stop Mail Online publishing images of young children accompanied by such commentary. Section 6 of the code, focusing on children, says that “young people should be free to complete their time at school without unnecessary intrusion” and that editors “must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child’s life”. In the case of Kylie Jenner, a celebrity under construction placed firmly in the public domain by her parents, neither rule really applies. That is a state of affairs the Leveson Inquiry would do well to consider. If Paul Dacre’s concerns about sexualisation are genuine, then perhaps he might like to consider it too.

Martin Robbins is a writer and researcher. Find him at The Lay Scientist or on Twitter: @mjrobbins

Kendall and Kylie Jenner are regular fixtures on Mail Online. Photo: Getty Images

Martin Robbins is a Berkshire-based researcher and science writer. He writes about science, pseudoscience and evidence-based politics. Follow him on Twitter as @mjrobbins.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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