Why brain-teasers don't work

Martha Gill's Irrational Animals column.

Question: Beulah died in the Appalachians while Craig died at sea. Everyone was much happier with Craig’s death. Why? Answer: Beulah and Craig were both hurricanes.

Irritating, isn’t it? Brain-teaser questions are all irritating. It’s not that the answers are hard, just that they’re set in a context you’d have to be odd to anticipate. They’re the verbal equivalent of the game where you offer someone a high-five only to slap them in the face, or of dating men in London. Only a hyperalert psychopath could expect to get it right.

But ever since Microsoft decided to use brain-teasers in recruitment interviews back in the 1990s they’ve been spreading like gas in a hermetically sealed kitchen from which you have exactly nine minutes to escape. Tech firms use them; banks use them; Oxbridge has always used them.

They don’t work for hirers, though. They also actively discourage good candidates and have long-term ramifications for a company’s ability to recruit, according to research that came out in October. After putting 360 participants through the mill, Chris Wright of San Francisco State University found that otherwise qualified workers are put off interviews that use brain-teaser questions because they see them as unfair and setting them up for failure.

More than that, Wright found, interviewers don’t know what to do with the answers. The questions are often open-ended with no clear solution, so employers are often impressed with how a retort sounds, rather than what it includes. With open-ended brain-teasers – “Is this a question?” – it’s the smart-arse “Only if this is an answer” that gets points, though I wouldn’t be surprised if the similar “Is your mum a question?” and “Is your face a question?” scored just as high. In Wright’s study, interviewers did a much better job of working out a participant’s skill level after hearing answers to conventional rather than puzzle problems.

In his book Thinking, Fast and Slow the psychologist Daniel Kahneman lists a few puzzles that it’s hard to get right. Here’s one: a bat and ball cost $1.10. The bat costs $1 more than the ball. How much does the ball cost? The answer most people give is ten cents: “intuitive, appealing, and wrong”. That would make the bat $1.10 ($1 more than the ball) and the total $1.20. The answer is five cents.

Not too difficult to work out, in the end, so why do people get it wrong? Kahneman says that it’s a question of motivation. Some people are simply lazy and some are, by nature, “engaged. More alert, more intellectually active, less willing to be satisfied with superficially attractive  answers, more sceptical about their intuitions.”

But I would go further. Some people are expecting to be asked a brain-teaser question and are trying to impress the questioner, and others are simply trying to end the encounter politely so they can get to the bar. If you’re in the latter category, what the brain-teasers are testing is your sensitivity to context. If you’re sensitive enough, you get the answers wrong. Of course you do. The questioner is indicating left. Why would you ordinarily turn right? It would be a monumental waste of energy to expect the unexpected all the time. Thank goodness most of us don’t.

Infant protégé? Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

This article first appeared in the 05 November 2012 issue of the New Statesman, What if Romney wins?

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Pupils need internet classes? Here are 41 lessons they should learn

Forget privacy and security, here's what to do when a black and blue dress looks white and gold. 

It is imperative that children are taught how to survive and thrive on the internet, claims a new House of Lords report. According to the Lords Communication Committee, pupils need to learn how to stay safe, avoid addictive games, and become “digitally literate”.

It’s hard to argue with the report, which is a great step forward in acknowledging that the internet now basically = life. Yet although it is crucial that children learn how to stay private and secure online, there are also some equally crucial and not-at-all-flippant pieces of information that the youth urgently need to know. Here are the first 41 lessons in that curriculum.

  1. To figure out how much to donate towards your mate’s charity half-marathon, half X OR double Y, where X is the amount paid by their mum and Y is the amount donated by your closest rival, Becky
  2. Don’t mention that it’s snowing
  3. If – for some reason – you talk about bombs in a Facebook message, follow this up with “Hi Theresa May” in case Theresa May is looking, and then Theresa May will think you are just joking
  4. If you are on a train and you are annoyed about the train, do not tweet @ the social media manager who runs the account for the train, because they are not, in fact, the train
  5. If a Facebook meme starts “Only 10 per cent of people can get this puzzle right” – know that lies are its captain
  6. It’s not pronounced me-me
  7. Never say me-me nor meem, for they should not be discussed out loud
  8. People can tell if you’ve watched their Instagram stories
  9. People can’t tell if you’ve waded back through their Zante 2008 album and viewed all 108 photos
  10. People can tell if you’ve waded back through their Zante 2008 album and viewed all 108 photos if you accidentally Like one – in this circumstance, burn yourself alive
  11. Jet fuel can melt steel beams
  12. If a dog-walking photo is taken in the woods and no one uploads it; did it even happen?
  13. Google it before you share it
  14. Know that Khloe Kardashian does not look that way because of a FitTea wrap
  15. Do not seek solace in #MondayMotivation – it is a desolate place
  16. Respect JK Rowling
  17. Please read an article before you comment about a point that the article specifically rebutted in great detail in order to prepare for such comments that alas, inevitably came
  18. Don’t be racist, ok?
  19. Never, under any circumstances, wade into the Facebook comment section under an article about Jeremy Corbyn
  20.  If a dress looks white and gold to some people and black and blue to some others, please just go outside
  21. Open 200 tabs until you are crippled with anxiety. Close none of the tabs
  22. Despite the fact it should make you cringe, “smol puppers” is the purest evolution of language. Respect that
  23. Take selfies, no matter what anyone says
  24. Watch Zoella ironically until the lines of irony blur and you realise that the 20 minutes you immerse yourself into her rose-gold life are the only minutes of peace in your agonising day but also, what’s wrong with her pug? I hope her pug is ok
  25. Nazi Furries are a thing. Avoid
  26. Use Facebook’s birthday reminder to remember that people exist and delete them from your Friends list
  27. When a person you deleted from your Friends list inexplicably comes up to you IRL and says “Why?” pretend that your little cousin Jeff got into your account
  28. Don’t let your little cousin Jeff into your account
  29. “Like” the fact your friend got engaged even if you don’t actually like the fact she is reminding you of the gradual ebbing away of your youth
  30. No one cares about your political opinion and if they act like they do then I regret to inform you, they want to have sex with you
  31. Please don’t leave a banterous comment on your local Nando’s Facebook page, for it is not 2009
  32. Accept that the viral Gods choose you, you do not choose them
  33. Joke about your mental health via a relatable meme that is actually an agonising scream into the void
  34. Share texts from your mum and mock them with internet strangers because even though she pushed you out of her vagina and gave up her entire life to help you thrive as a person, she can’t correctly use emojis
  35. Follow DJ Khaled
  36. Decide that “Best wishes” is too blah and “Sincerely” is too formal and instead sign off your important email with “Happy bonfire night”” even though that is not a thing people say
  37. If someone from primary school adds you as Friend in 15 years, accept them but never speak again
  38. The mute button is God’s greatest gift
  39. Do not tell me a clown will kill me after midnight if I don’t like your comment because that is not a promise you can keep
  40. Don’t steal photos of other people’s pets
  41. Accept that incorrect "your"s and "you’re"s are not going anywhere and save yourself the time 

Amelia Tait is a technology and digital culture writer at the New Statesman.