New mag targets readership worth '£300bn'
The new yachting magazine will be aimed at the world's super-rich.
By Press Gazette Published 28 September 2011
A new yachting magazine has been launched aimed at the world's super-rich.
Yachting Partners International (YPI), one of the world's leading superyacht brokerage houses, has appointed London-based Progressive Customer Publishing (PCP) to launch 360° Magazine.
It will be distributed to 10,000 "ultra high net worth individuals collectively worth more than £300 billion".
Read more at the Press Gazette.
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