New upmarket sports mag to be launched next month

Podium to be published six times a year by Illustrated London News.

A new sports magazine is being launched by London-based customer publishing company Illustrated London News next month.

Podium will be published six times a year and is marketed as an "upmarket sports magazine aimed at affluent men". It launches on 27 July and 35,000 free copies will be distributed to business and first class airline passengers.

It will also be distributed to Eurostar premier class passengers and in private jet lounges by the global airline supplier DMD.

Read more at the Press Gazette.