Daily Mail rolls out 'Rewards Club' loyalty scheme
The Daily Mail's newest ploy to increase sales set to become "biggest ever newspaper rewards program
The Daily Mail and The Mail on Sunday are launching what they claim is their biggest-ever rewards scheme this weekend saying that alleged spoiler tactics used by their national rivals were "old and tired".
The Mail Rewards Club is being rolled out across the UK after a trial at the Scottish Daily Mail.
Under the scheme readers will be invited to register online to join the Mail Rewards Club and will then receive rewards including £5 vouchers to spend at high street shops like Tesco, Boots, Morrisons, John Lewis, WH Smith and Argos. Other offers include free cinema tickets and £5 free petrol at BP.