Daily Mail rolls out 'Rewards Club' loyalty scheme

The Daily Mail's newest ploy to increase sales set to become "biggest ever newspaper rewards program

By Andrew Pugh Published 08 June 2011

The Daily Mail and The Mail on Sunday are launching what they claim is their biggest-ever rewards scheme this weekend saying that alleged spoiler tactics used by their national rivals were "old and tired".

The Mail Rewards Club is being rolled out across the UK after a trial at the Scottish Daily Mail.

Under the scheme readers will be invited to register online to join the Mail Rewards Club and will then receive rewards including £5 vouchers to spend at high street shops like Tesco, Boots, Morrisons, John Lewis, WH Smith and Argos. Other offers include free cinema tickets and £5 free petrol at BP.

79 comments

Sun, 2012-09-23 10:12 — patricia towler (not verified)

rather a silly idea putting the special numbers on the back page of the paper each day as anyone can copy them without buying the paper.

Tue, 2012-10-09 08:27 — mary hall (not verified)

More sillier- i have veen staying in Turkey or the past 14 days- bought the Daily Mail @6 TL and 9.5TL continuously and did not have a number on the back page - comments please.

Sun, 2012-09-23 10:11 — patricia towler (not verified)

rather a silly idea putting the special numbers on the back page of the paper each day as anyone can copy them without buying the paper.

Sun, 2012-04-29 16:33 — Harrod (not verified)

Boots wouldnt accept my card they gave me a number to ring but probably would cost a fiver to sort it.

Sun, 2011-07-10 17:53 — Av (not verified)

I've registered my numbers, no probs, BUT have not received the £5 Tesco voucher from the first two numbers June 12th -13th, when I e-mailed the Mail it was about to be dispatched from the warehouse!? Has anyone received a voucher? Waiting now for seven numbers redeemed voucher for Waitrose. Didn't want to shop at Tesco anyway.........

Thu, 2011-06-30 15:27 — georgia botton (not verified)

I have had absolutely no problems with this. Registered fine, got my £5 tesco voucher, have nearly got enough codes for my next voucher....what's so hard about it? I think it is a bit far fetched to think that the daily mail would do this as a scam or a con???

Mon, 2011-07-04 13:14 — Sues (not verified)

See my post above yours.
Click on the 'Redeem Award' and it might work without you having to register your number for the 3rd July.
It worked for me.

Sun, 2011-06-19 09:39 — Bob (not verified)

I have the Sat mail on the 18th, so if anyone has the Sun Mail today 19th please post your code here.
This looks like a good offer if you buy the Sun mail regularly.
Anyone know how much the Pizza Express voucher for a main and dessert would save?

Tue, 2011-06-14 20:09 — joe (not verified)

can't get registered tried the link still no reply

Tue, 2011-06-14 20:55 — rosemary (not verified)

I have just received an e-mail from the Rewards Club reminding me that I have not entered my two numbers!! I replied telling them it was not from want of trying! If you didn't laugh, you'd cry!