IPC Media is to launch a new monthly home interiors magazine in May after claiming success with a pilot version of the title.
The new magazine - called Style At Home - will serves the budget end of the homes market by featuring affordable shopping and decorating ideas.
Ideal Home interior's editor Jennifer Morgan will edit the new title, which will be priced at £1.99 on the newsstand, and oversee recruitment of a new editorial team of nine to run the title.
Style At Home was launched as a pilot on newsstands nationwide in February and has to date published three issues.
From May, the new magazine will also include a free 12-page food magazine pull-out.