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Bizarre bids to win readers with scratch ‘n’ sniff cover

"Industry first" issue to go on sale in April.

Dennis Publishing will next week publish its first scratch 'n' sniff front cover for lad's magazine Bizarre.

The April issue of Bizarre will attempt to boost sales by allowing its readers the dubious pleasure of being able to 'sniff' the knickers of cover model Natalie Blair, revealing the scent of latex rubber.

Russell Blackman, publisher of Bizarre, said: "As every magazine editor is acutely aware, it is an increasingly competitive market and all brands need to work harder than ever to make their voices heard.

Read more at Press Gazette.