Digital ad sales increase 25 per cent to keep Future on track

Magazine publisher Future trading doing well from advertising revenue.

Strong revenue growth from digital ad sales and its customer publishing business helped keep specialist magazine publisher Future trading in line with expectations, the company reported.

Future said this morning digital advertising revenue was up 25 per cent year on year in the 18 weeks from 1 October, more than compensating for a ten per cent decline in print ad revenue over the same period.

Publishing an interim management statement incorporating its first quarter results this morning, Future said digital sales now accounted for 32 per cent of total ad revenue.

Revenue from Future's customer publishing business rose 18 per cent year on year in the period, the company said, helping commercial revenue compensate for pressure on circulation sales.

Overall, ad revenue rose two per cent and circulation revenue fell six per cent year on year in the first quarter of Future's financial year - the three months to the end of December.

Full story at Press Gazette