Magazines see steep decline in iPad sales

Titles including <em>Vanity Fair</em>, <em>GQ</em> and <em>Wired</em> suffer a fall in iPad readersh

Almost all popular magazines, including Wired, Vanity Fair, GQ, Glamour and Men's Health, have suffered a steep decline in readership on the iPad since their first debut on the tablet computer, according to data from the Audit Bureau of Circulations.

"Digital sales dropped toward the end of 2010 for all the magazines that make those figures available to the Audit Bureau of Circulations," reports Women's Wear Daily.

Wired's iPad version, which registered sales of 100,000 copies when it was first launched in June, fell to 31,000 between July and September, while in October and November, its digital sales dropped to between 22,000 and 23,000.

Similarly, Vanity Fair was down from its average of about 10,500 digital editions for the August, September and October issues to 8,700 in November.

Glamour magazine also saw a steep decline in sales by about 40 per cent, from 4,301 iPad copies in September, to 2,775 issues in November.
GQ's November edition sold 11,000 copies, its worst performance since April. Between May and October, its average digital sales stood at 13,000, while the subscription of Men's Health on the iPad also fell from 2,800 to 2,000 in September and October.

The latest numbers provided by the ABC come as further bad news for the magazine industry which had hoped to offset the decline in print sales over the past few years with the iPad versions.