With a view to minimising costs and offering advertisers greater reach and efficiency, Meredith Corp has revealed plans to acquire several titles including Rodale's Men's Health and Women's Health.
Close on the heels of Hearst expressing interest in Hachette Filipacchi's big consumer titles, including Elle and Premiere, Meredith's chief executive officer Steve Lacy told CNBC.com that the company was looking to build its titles over the next 12 to 18 months and consolidating publications was an important step in that direction.
Lacy pointed out that as Meredith was looking to build up on its print advertisement revenues, scale was more important than ever to attract the largest advertisers and to keep costs under control.
Meredith has already outlined its growth plan through 2013 which included expanding the digital business, and enhancing and extending key brands.
The company was striding ahead in the digital sector by introducing digital versions of its magazines for Apple's iPad. However, revenues in the print sector were not growing fast, and therefore Meredith was looking to add several more magazines to its kitty.