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Hachette Filipacchi relaunches women's lifestyle magazine site

£500,000 advertising budget for Red magazine's online launch

Hachette Filipacchi will relaunch the digital site for its women's lifestyle magazine Red as a fully interactive women's destination on 6 December.

The publisher's second digitally developed women's magazine brand will be supported by a £500,000 integrated advertising campaign with the catchword 'The best things in life every day'. The supporting marketing activity will be taken care of by digital agency Ralph.

The site, as an extension of the print edition, will offer time-saving tips on daily tasks, as well as advice from Red experts and exclusive offers from advertising partners.

The launch has been spearheaded by Hachette Filipacchi digital and strategy head Anna Jones and Lisa Helmanis, Red Online editor, will oversee editorial content and ecommerce on the site.

Earlier this month, sister title Elle UK introduced three channels - Shop, Style and Fashion.