The Periodical Publishers Association (PPA) has launched a new channel on its marketing website featuring a collection of videos and essays where 20 members of the publishing industry talk about the future of magazines.
The channel, called Future of Publishing, comprises six videos, each focusing on a debate, such as the future of print and how the relationship between the editorial and commercial worlds is evolving.
Kevin Hand, chairman of Hachette Filipacchi, Charlotte Stockting, publisher of Hello!, James Tye, chief executive of Dennis Publishing and Albert Read, general manager of Condé Nast have been interviewed on the way forward for the magazine publishing industry.
'Five minute expert', a special section on the channel, gives an insight on the use of social media, augmented reality, online video, Facebook groups and tablet computing by publishers.
Each of the magazine chiefs share their views and opinions on the channel and address one of the most pressing issues of present times -- the impact of digital media on magazines.
Charlotte Stockting, publisher of Hello!, pointed out that tablets or iPhones or any other smartphones could not be a successful alternative to magazines yet, until the whole package, including the advertising was successfully transferred to the digital format in a satisfactory way for the same price.
Albert Read, general manager at Condé Nast, opined that digital media could not provide such an efficient format which allows depth as magazines.