Rodale magazines witness upward trend in advertisement pages

Company says that health, nutrition and fitness are driving their growth.

Advertisement pages have grown significantly for the January/February issues of all six magazines published by Rodale Inc which were monitored by the Publishers Information Bureau.

The largest increase of 30.6 per cent was registered by Women's Health in its January/February issue followed by Men's Health with 22.3 per cent gain.

Similarly, Organic Gardening saw 11 per cent more advertisement pages in its December/January issue while Prevention registered 9 per cent.

Though Bicycling accounted for the smallest growth in advertisement pages among all the magazines, less than one per cent, its advertisement revenue was up 5 per cent to $2.9m, the PIB noted.

Running Times, the seventh magazine from the Rodale stable, does not come under the purview of the PIB survey.

Speaking on the statistics released by the PIB, Rodale executive vice-president and group publisher Mary Murcko said the increase in advertisement pages was not attributable to any special discounts and the company had kept its pricing consistent year-to-year.

"We're building off the momentum of a healthy 2010. Health, nutrition and fitness are the core for us and that's what's driving the growth," she added.

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Labour tensions boil over at fractious MPs' meeting

Corbyn supporters and critics clash over fiscal charter U-turn and new group Momentum. 

"A total fucking shambles". That was the verdict of the usually emollient Ben Bradshaw as he left tonight's Parliamentary Labour Party meeting. His words were echoed by MPs from all wings of the party. "I've never seen anything like it," one shadow minister told me. In commitee room 14 of the House of Commons, tensions within the party - over the U-turn on George Osborne's fiscal charter and new Corbynite group Momentum - erupted. 

After a short speech by Jeremy Corbyn, shadow chancellor John McDonnell sought to explain his decision to oppose Osborne's fiscal charter (having supported it just two weeks ago). He cited the change in global economic conditions and the refusal to allow Labour to table an amendment. McDonnell also vowed to assist colleagues in Scotland in challenging the SNP anti-austerity claims. But MPs were left unimpressed. "I don't think I've ever heard a weaker round of applause at the PLP than the one John McDonnell just got," one told me. MPs believe that McDonnell's U-turn was due to his failure to realise that the fiscal charter mandated an absolute budget surplus (leaving no room to borrow to invest), rather than merely a current budget surplus. "A huge joke" was how a furious John Mann described it. He and others were outraged by the lack of consultation over the move. "At 1:45pm he [McDonnell] said he was considering our position and would consult with the PLP and the shadow cabinet," one MP told me. "Then he announces it before 6pm PLP and tomorow's shadow cabinet." 

When former shadow cabinet minister Mary Creagh asked Corbyn about the new group Momentum, which some fear could be used as a vehicle to deselect critical MPs (receiving what was described as a weak response), Richard Burgon, one of the body's directors, offered a lengthy defence and was, one MP said, "just humiliated". He added: "It looked at one point like they weren't even going to let him finish. As the fractious exchanges were overheard by journalists outside, Emily Thornberry appealed to colleagues to stop texting hacks and keep their voices down (within earshot of all). 

After a calmer conference than most expected, tonight's meeting was evidence of how great the tensions within Labour remain. Veteran MPs described it as the worst PLP gathering for 30 years. The fear for all MPs is that they have the potential to get even worse. 

George Eaton is political editor of the New Statesman.