Rodale magazines witness upward trend in advertisement pages

Company says that health, nutrition and fitness are driving their growth.

Advertisement pages have grown significantly for the January/February issues of all six magazines published by Rodale Inc which were monitored by the Publishers Information Bureau.

The largest increase of 30.6 per cent was registered by Women's Health in its January/February issue followed by Men's Health with 22.3 per cent gain.

Similarly, Organic Gardening saw 11 per cent more advertisement pages in its December/January issue while Prevention registered 9 per cent.

Though Bicycling accounted for the smallest growth in advertisement pages among all the magazines, less than one per cent, its advertisement revenue was up 5 per cent to $2.9m, the PIB noted.

Running Times, the seventh magazine from the Rodale stable, does not come under the purview of the PIB survey.

Speaking on the statistics released by the PIB, Rodale executive vice-president and group publisher Mary Murcko said the increase in advertisement pages was not attributable to any special discounts and the company had kept its pricing consistent year-to-year.

"We're building off the momentum of a healthy 2010. Health, nutrition and fitness are the core for us and that's what's driving the growth," she added.